3 More Holiday Bootcamp Marketing Tips

Winter arrived in Toronto on Wednesday…and its only 2 weeks till Christmas…but you can still be pushing to fill your bootcamps and working on plans to get more campers in 2K10…

So I asked Pat Rigsby, bootcamp-filling guru, for his best advices on what you can do right now…

Tip #1 – Reward your current members.

Send a personal card to all of your campers and consider adding a $20 gift card to Starbucks or something similar. While some
businesses will send cards, few if any will actually give ‘real’ gifts.

You’ll stand out from the crowd this holiday season and it will lead to referral word of mouth around holiday parties so that you’ll have more people calling to enroll in your camps.

Tip #2 – Get your MIA campers back on the scene.

Design a reactivation campaign to get all of your former campers and clients back on board for January. They’re going to go somewhere to try to reach their fitness goals in January – make sure it’s your camp.

Pat has more info on a bootcamper reactivation strategy here:

=> http://tinyurl.com/reactivatebootcampers

Tip #3 – Launch a New Year’s Transformation Contest.

Model what Turbulence Training does with the TT Transformation Challenges and use it to motivate your campers, produce referrals and generate buzz about your camp.

For more info, check out:

=> http://www.TransformationContest.com

Bonus Tip #4 – Create a 21-Day Bootcamp Program

Consider offering a short term program to capitalize on people’s new found motivation. Many of Pat’s Bootcamp Blueprint members are offering a ‘Drop a Dress Size in 21 Days’ program with great success.

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Those are easy to implement to make sure that you’re off to an amazing start for 2K10, while finishing strong in 2009.

To your success,

Craig Ballantyne, CSCS, MS

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How to Get More Bootcamp Clients

Been getting a lot of emails from bootcamp trainers recently who are loving
the TT Bootcamps workouts but still want more clients to take their
bootcamps to the next level…

So I asked bootcamp marketing guru Chris McCombs for ideas, and here’s what
he gave me:

1) Talk to EVERYONE

Wherever you go in your local area, just start talking to people.

Don’t come across as salesy or pushy, but just start the conversation going
and SOMEHOW turn it around to your boot camps… like start telling a funny
story of something that happened at your boot camp last night… whatever it
is, just turn the conversation towards your boot camps, and it they’re
interested they’ll ask more it.

 

 

 

That’s easy and natural.

2) Set Up Simple Facebook Ads

Facebook ads are a GREAT way to get clients.. just make sure to target your
ads as deep as possible.

So if you serve 7 different cites, create a separate targeted ad for each
one and the put the name of the city in each ad… and target your
demographics as deep as possible as well…

If your biggest audience is 25- 45 single females, then that’s who you
should target in your ads.

Again, simple and natural.

************
Thanks Chris.

If you want more step-by-step systems for getting more bootcamp clients or
even personal training clients, so that you can have more money and freedom
in your life…

…then you need Chris’ coaching. It’s the most in-depth internet marketing
program available anywhere on the planet for fitness trainers who want to
get more clients.

Click here for Coaching from Chris

“With Chris’ help, for my main keyword term I come up SEVEN TIMES on the
first page of Google. This ALONE tripled the number of clients I have. You
make marketing my personal training business on the internet EASY. Thanks
Chris, for everything!”
Luke Wold

Don’t make business hard for yourself.

Get professional help and get more clients so that you can help more people
and have less frustration in your life.

The key to success is good coaching from a mentor,

Craig Ballantyne, CSCS, MS
Creator, TT Bootcamps

PS – Chris can’t coach everyone…

…and he’s only taking a few new clients this week and then that’s it, no
more coaching spaces for a long time.

So get started getting more clients with his help here:

Click here for Coaching from Chris

It’s worth every penny to get awesome new clients and bootcampers. Let him
take care of your marketing so you can do the training.

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2 Bootcamp Challenges for You

Just finishing up 7 days here in Europe…did 3 days in Paris, 2 in
Amsterdam, and today we were in Brussels.

All the while filming TT workout videos and having fun.

But today while walking down one of the main shopping streets here
in Brussels I stumbled across a gym offering Cardio Bootcamp
Workouts.

That’s right, bootcamps have hit Europe.

 

 

 

They are everywhere, and they are radically changing the fitness
industry…so you must keep pushing to get ahead and the lead the
way in your city…or else!

And bootcamps aren’t just for big cities like New York and Los
Angeles (and Brussels?)…

In fact, I did two interviews last week with small town, big money
bootcamp owners Donovan Owens and Ben Warstler, about how they have
built 6-figure bootcamps.

 

 

 

It’s amazing, after all, that Ben has 170 campers in a town of only
3000 people.

And both of those guys told me their secret weapon was networking
and getting out there in the community.

I mean, frankly, you can’t even call that work…but that’s what
they are doing to create the fastest way to a 6-figure income in the
fitness industry.

So my challenge to you today is this…actually, two challenges.

First, use the Donovan Owens “Power-Networking” plan and list the
top 5 “power brokers” in your town that you can network with
tomorrow. Who do you know that knows someone who you should know?

As Donovan told me, he’s always on the phone networking. (Just like
I’m always doing online networking – and I love it and the results
it brings me.) So make that list and attack it tomorrow.

Your second challenge is to copy Ben’s “Small Town Joint Venture”
strategy.

I want you to list the top 5 businesses in your town that you can
work with to cross-promote your services and theirs. From restaurants
to hotels to yoga studios, there are dozens of business that you can
work with…even in a small town.

 

So that’s it. Get to work and let me know how it goes.

Au revoir mes amis,

Craig Ballantyne, CSCS, MS
Author, TTBootcamps.com

PS – Ironically, the last thing you should be spending your time on
as a 6-figure bootcamp owner is…

…designing workouts.

After all, that won’t grow your biz.

And since I bet that you and I share about 95% of the same training
philosophy, why not take the training burden off of your shoulders
and use the 21 Done-For-You workouts that I’ve designed.

Grab your workouts here and focus on building your bootcamps with
networking and joint ventures

There’s gold in the relationships you can build for your camps!

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Fitness Bootcamp Marketing : Do You Make This HUGE Mistake With Your Fitness Bootcamp Workouts?

I spent an entire weekend with bootcamp gurus Steve Hochman, Chris McCombs, and and Bedros Keuilian…

Awesome times!

They taught me so much about running fitness bootcamps, and I am going to interview them for the new bootcamp workout blog I’m building.

Stay tuned for secrets on how to build an amazing fitness bootcamp business while working just a few hours per day.

Can’t wait…

But in the meantime, let’s talk about 2nd biggest mistake in most bootcamp workouts that drives me freaking insane.

I saw a perfectly terrible example of it this morning.

As you might know, I walk my puppy, Bally the Dog, every morning here in Toronto, and five times per week we walk by a bootcamp class.

And every single day these trainers are doing something wrong.

Today, the big mistake was letting the class do the exercises with bad form.

Back when I was training 8-12 clients per day, I would get SEETHING mad watching other trainers put their clients through exercises while allowing bad form.

I bet my BP went to 220/160 watching that crap.

So negligent, and so ignorant.

Don’t you agree that this is irresponsible?

Teaching someone to do an exercise is NOT hard!

I just don’t understand why trainers allow bad form. So what if you are training 10-20 people at the same time, there’s no reason to allow it.

I know you’re sitting there nodding your head and agreeing with me.

I bet you see bad form all the time and it probably makes you mad too.

So let’s agree to do something about it. Let’s agree to commit to stressing proper form in our classes…after all, that will give our clients BETTER results!

Let me know how your fight against bad form goes,
Craig Ballantyne, CSCS, MS

PS – For the best NO-equipment workouts done with proper form…

…get your Turbulence Training Done-for-You Bootcamp workouts.

Plus, you’ll get Steve Hochman’s SEVEN secrets to NO-cost marketing that will help you build a six-figure bootcamp.

Click here to get that life-changing Fitness Bootcamp program!

PPS – With the best classes, fast results, and Steve’s marketing tips, I bet you can double your bootcamp income in just 3 months.

Let me know how it goes!

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