3 More Holiday Bootcamp Marketing Tips
December 10, 2009 by Craig Ballantyne
Filed under Bootcamp Marketing Tip, Fitness Bootcamp Marketing
Winter arrived in Toronto on Wednesday…and its only 2 weeks till Christmas…but you can still be pushing to fill your bootcamps and working on plans to get more campers in 2K10…
So I asked Pat Rigsby, bootcamp-filling guru, for his best advices on what you can do right now…
Tip #1 – Reward your current members.
Send a personal card to all of your campers and consider adding a $20 gift card to Starbucks or something similar. While some
businesses will send cards, few if any will actually give ‘real’ gifts.
You’ll stand out from the crowd this holiday season and it will lead to referral word of mouth around holiday parties so that you’ll have more people calling to enroll in your camps.
Tip #2 – Get your MIA campers back on the scene.
Design a reactivation campaign to get all of your former campers and clients back on board for January. They’re going to go somewhere to try to reach their fitness goals in January – make sure it’s your camp.
Pat has more info on a bootcamper reactivation strategy here:
Tip #3 – Launch a New Year’s Transformation Contest.
Model what Turbulence Training does with the TT Transformation Challenges and use it to motivate your campers, produce referrals and generate buzz about your camp.
For more info, check out:
Bonus Tip #4 – Create a 21-Day Bootcamp Program
Consider offering a short term program to capitalize on people’s new found motivation. Many of Pat’s Bootcamp Blueprint members are offering a ‘Drop a Dress Size in 21 Days’ program with great success.
Those are easy to implement to make sure that you’re off to an amazing start for 2K10, while finishing strong in 2009.
To your success,
Craig Ballantyne, CSCS, MS