7 Traits of Successful Bootcamp Owners
March 24, 2010 by Craig Ballantyne
Filed under Bootcamp Success Stories
Disclaimer: I admit, I first wrote this article about the “7 traits of successful online business owners”…but these apply to bootcamp
owners as well.
I think you’ll agree…
I’ve studied and interviewed a lot of experts over the last 12 years that I’ve been building my business and I’ve found 7 main reasons why other people are so successful:
1) They are confident
This is the underlying foundation of every success story…and on the other hand, a lack of confidence is a common factor in every
struggling biz owner that I meet. I know it’s harsh, but it’s true.
The most confident bootcamp owners who are out there talking up their camps to everyone are the ones with the most clients.
2) They have a driving desire to help others & create amazing content
Every top success story is a go-giver…they realize that to achieve their goals, they must help others succeed too…that’s why you see
the top bootcamp owners giving away such great information.
Plus, bootcamp owners who hold client appreciation functions and who get involved with local charities are the big success stories.
3) They never settle for the status quo.
No matter how big their bootcamps or current location, the top success stories are always looking ahead to the next project and
working to do even better. They are not complacent and realize that they might have to completely re-invent their business in order to grow to the next level.
4) They are lifelong students of self-improvement.
The top 5% of people I’ve ever met have always been the same folks who invest in every resource that is made available. They turn over every rock to find the information they need. That’s the mark of a lifelong student and ultimate success story.
5) They are positive people who attract other amazing people into their life
Successful people draw other successful people to them…this is the law of attraction that I believe in…and it goes back to being confident, being a go-giver, and never settling. Those are the types of people other successful people want to be around.
6) Successful people are entertaining.
They tell amazing stories and let you get to know them, even if it is just through emails and online video. So that’s why you need to
include your personal story in your bootcamp marketing (like my friend Leanne Ellington does).
7) They deliver amazing value to their clients.
Your clients want to be inspired, motivated, encouraged, and shown exactly what to do in order to reach their dreams. And that’s exactly what all top success stories do for their audience. They give, give, give, and it’s always amazing content delivering the highest value for their fans.
Listen, everyone wants to be told exactly what to do…we are all looking for the Blueprint to Success in life…and we want to be told by an expert who has complete confidence in what they are saying.
Doing that is the mark of a top success story…they spell out every action and don’t let any alternative ideas enter the reader’s mind.
So take a look at those 7 reasons why people are mega-success stories and identify where you are strong and where you need improvement.
All of these factors are under YOUR CONTROL to change.
Craig Ballantyne, CSCS, MS
Author, TT Bootcamp Workouts
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- successful bootcamp
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3 Tips From the Bootcamp Bootcamp Weekend
September 15, 2009 by Craig Ballantyne
Filed under Bootcamp Marketing Tip, Fitness Bootcamp Marketing, Fitness Marketing
Do anything good last weekend?
I had a couple of family events, including a good ol’ family reunion.
But that meant I couldn’t make it to the “Bootcamp Bootcamp” in
Louisville, Kentucky on the weekend.
So I had my good buddy, Pat Rigsby, give us three of the best darn
bootcamp tips from the weekend…
3 Killer Tips From Bootcamp Bootcamp – By Pat Rigsby
We just wrapped up an incredible weekend with about 100 of the top
Fitness Bootcamp owners in the world at the first ever Bootcamp
We covered everything from the Top 5 Lead Generation Strategies for
Bootcamps to ways camp owners can maximize results for their members
using tools like bands, kettlebells and the TRX.
There had to be over 100 tips, tricks and strategies shared that
could propel a new camp to the six-figure mark in a hurry, but
sharing all 100 would make for a pretty long post – so here are my
#1 – Pick two lead generation strategies and become epic at them.
Most mediocre business owners dabble in a bunch of things instead
of really committing to anything. Don’t be one of them.
Pick two high ROI lead generation strategies like public speaking
or power networking – and work them relentlessly.
You’ll get into a rhythm, be able to test and tweak and more than
anything else – you’ll get better and more confident at them.
So spend the next 90 days focusing on your top two lead generation
strategies and watch you business explode.
#2 – Don’t spend all your time chasing new people.
It’s often been said that it costs 10X as much to acquire a new
client as it does to re-sell and existing one.
Then why do most bootcamp owners spend all their ‘business growth
time’ chasing new prospects?
I can’t answer that – but I can tell you it’s a mistake.
Start spending more of your time focusing on internal marketing and
less on external marketing and your business will grow twice as
Instead of only offering one month of camp at a time, start selling
3 or 6 month memberships – or at least putting people on
If you can get people to stay with you for 6 months instead of
four, spend $249 a month with you instead of $199 through upselling
them on Nutritional Coaching programs or supplements and get them
to refer someone here and there – your income will multiply right
before your eyes.
#3 – Great marketing is no substitute for a great camp.
I don’t care how good your marketing is, if you’re not delivering
great workouts with tons of energy – your camp will never become a
destination and you’ll forever be chasing new campers.
You have to create an atmosphere that campers love and can’t stop
Greet them by name, provide better workouts, add music to the
workouts and create a competitive environment with Transformation
If you want your campers to stay longer and refer often – you have
to make your camp more than a workout – it has to be an experience.
There you go – 3 tips that are easy to implement and guaranteed to
grow your business.
Thanks Pat, awesome stuff!
Now get out there and apply those tips to your bootcamp,
Craig Ballantyne, CSCS, MS
PS – If you need more time to spend on working your top two lead
…than “outsource” your workout design to the Turbulence Training
Bootcamp Workout programs.
You’ll get 31 done-for-you, no-equipment workouts – plus a whole lot
more marketing tips from top bootcamp biz owners.
Click here to get your TT Bootcamp workouts
Let me know if you want more tips from Pat!
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