7 Traits of Successful Bootcamp Owners

Disclaimer: I admit, I first wrote this article about the “7 traits of successful online business owners”…but these apply to bootcamp
owners as well.

I think you’ll agree…

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I’ve studied and interviewed a lot of experts over the last 12 years that I’ve been building my business and I’ve found 7 main reasons why other people are so successful:

1) They are confident

This is the underlying foundation of every success story…and on the other hand, a lack of confidence is a common factor in every
struggling biz owner that I meet. I know it’s harsh, but it’s true.

The most confident bootcamp owners who are out there talking up their camps to everyone are the ones with the most clients.

2) They have a driving desire to help others & create amazing content

Every top success story is a go-giver…they realize that to achieve their goals, they must help others succeed too…that’s why you see
the top bootcamp owners giving away such great information.

Plus, bootcamp owners who hold client appreciation functions and who get involved with local charities are the big success stories.

3) They never settle for the status quo.

No matter how big their bootcamps or current location, the top success stories are always looking ahead to the next project and
working to do even better. They are not complacent and realize that they might have to completely re-invent their business in order to grow to the next level.

4) They are lifelong students of self-improvement.

The top 5% of people I’ve ever met have always been the same folks who invest in every resource that is made available. They turn over every rock to find the information they need. That’s the mark of a lifelong student and ultimate success story.

5) They are positive people who attract other amazing people into their life

Successful people draw other successful people to them…this is the law of attraction that I believe in…and it goes back to being confident, being a go-giver, and never settling. Those are the types of people other successful people want to be around.

6) Successful people are entertaining.

They tell amazing stories and let you get to know them, even if it is just through emails and online video. So that’s why you need to
include your personal story in your bootcamp marketing (like my friend Leanne Ellington does).

7) They deliver amazing value to their clients.

Your clients want to be inspired, motivated, encouraged, and shown exactly what to do in order to reach their dreams. And that’s exactly what all top success stories do for their audience. They give, give, give, and it’s always amazing content delivering the highest value for their fans.

Listen, everyone wants to be told exactly what to do…we are all looking for the Blueprint to Success in life…and we want to be told by an expert who has complete confidence in what they are saying.

Doing that is the mark of a top success story…they spell out every action and don’t let any alternative ideas enter the reader’s mind.

So take a look at those 7 reasons why people are mega-success stories and identify where you are strong and where you need improvement.

All of these factors are under YOUR CONTROL to change.

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamp Workouts

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Bootcamp Marketing to Do Everyday

One of my Turbulence Training assistants has been slowly and steadily building a bootcamp business from scratch.

And I’m very proud of her.

She did this after being laid off from her job…and she wasn’t even a trainer.

But she got certified.

Started a camp in her basement.

And just keeps going and going and going.

She’s like the Energizer Bunny.

And everyday she’s doing ONE THING to move her business ahead.

So you need to do that too.

That could mean:

• Sending a press release
• Faxing a potential business partner
• Emailing a TV reporter
• Submitting an article to a magazine
• Writing an article for ezinearticles.com
• Talking to a joint venture partner or local business
• Setting up a referral program
• Recruiting human billboards
• Etc.

So simply make that ONE THING a daily priority.

Commit to this rule:

Your day isn’t done until you’ve promoted your bootcamp and you, somehow, someway.

Every day you do one thing to move your business along.

It doesn’t matter how tired you are from teaching bootcamps all day, just promise me, you won’t “clock out” until you’ve done ONE THING to move your business along.

Personally, each day I have an excel spreadsheet of tasks that I must check off before it is “play time”.

This includes, posting to 4 blogs, submitting an article to a specific website, contacting a potential affiliate, contacting a potential business partner, reviewing my website statistics, and sending an email to someone thanking them for all their efforts.

It doesn’t matter if I’m at home or on the road, I get this done – EVERY DAY.

Heck, I even did all of these things while I was in Miami this weekend for the SuperBowl.

I never stop. Can’t stop. Because you know the competition isn’t taking any time off. Not in this industry.

And not in your city either, where a new bootcamp pops up everyday, right?

But don’t worry.

Be consistent, and you’ll rise to the top.

Keep the ball rolling, and soon you’ll have a bootcamp business as big as you want it to be.

Stay strong,

Craig Ballantyne, CSCS, MS
Author, TTBootcamp Workouts

PS – And don’t worry about your bootcamp workouts…

…I’ve got you covered.

Click here to get the TT Bootcamp workouts you can use anytime:

=> http://www.TTBootcamps.com

Let me take care of your workouts while you take care of getting more people into your bootcamps.

5 Ways to Get More Done & More From Meetings

I was very impressed on Saturday morning at Joel Marion’s Transformation Domination seminar.

A young and enthusiastic trainer from Belgium named Glenn, who had previously contacted me through Facebook, tracked me down, introduced himself and proceeded to ask me 12 questions – all of which he had written down in a small journal he was carrying with him.

Talk about coming PREPARED.

And that was impressive.

He was making the most of his opportunity. Most people don’t do any preparation at all, but Glenn did, and I bet he got the most out of the weekend.

In addition to writing down specific questions you want to ask to specific experts, here are 4 other ways to be prepared…

1) Plan out your day

If your workday ends at 5pm, spend from 4:50-5:00pm planning out the next day. Write down what you are going to be doing at 8, 9, 10, 11, etc…in 15-30 minute intervals.

Doing this for a few weeks will make you exponentially more productive.

2) Have your daily to do list prioritized

Put the most important tasks at the top of the list and don’t move on to the next task until you’ve crossed the most important task off
of your list.

3) Be prepared when you go to meetings or when you make a phone call so that you get right to the point and don’t waste 5-10 minutes in idle chit-chat.

Say Hi, find out how the person is, and then get right to business.

Believe me, the person on the other end will appreciate it just as much because they are busy too.

4) When you go to a seminar, make a list of people to meet.

Let’s go back and look at what Glenn did…not only did he have a list of questions to ask a few experts, but he also had a list of all the people he wanted to meet.

He knew what info he wanted to get and he didn’t rest until he met everyone and asked all of his questions – after all, he tracked me down 3 times to ask follow up questions as well.

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It’s one thing to go to a seminar or meeting, but it’s a skill to get all of the information you need from the experts you want to talk to.

So again, hats off to Glenn, and I hope that you got a few ideas on how to make meetings/seminars more productive as well as how to get more done everyday.

Craig Ballantyne, CSCS, MS
TTBootcamps.com

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3 Tips From the Bootcamp Bootcamp Weekend

Do anything good last weekend?

I had a couple of family events, including a good ol’ family reunion.

Great times!

But that meant I couldn’t make it to the “Bootcamp Bootcamp” in
Louisville, Kentucky on the weekend.

So I had my good buddy, Pat Rigsby, give us three of the best darn
bootcamp tips from the weekend…

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3 Killer Tips From Bootcamp Bootcamp – By Pat Rigsby

We just wrapped up an incredible weekend with about 100 of the top
Fitness Bootcamp owners in the world at the first ever Bootcamp
Bootcamp.

We covered everything from the Top 5 Lead Generation Strategies for
Bootcamps to ways camp owners can maximize results for their members
using tools like bands, kettlebells and the TRX.

 

 

 

There had to be over 100 tips, tricks and strategies shared that
could propel a new camp to the six-figure mark in a hurry, but
sharing all 100 would make for a pretty long post – so here are my
top 3.

#1 – Pick two lead generation strategies and become epic at them.

Most mediocre business owners dabble in a bunch of things instead
of really committing to anything. Don’t be one of them.

Pick two high ROI lead generation strategies like public speaking
or power networking – and work them relentlessly.

You’ll get into a rhythm, be able to test and tweak and more than
anything else – you’ll get better and more confident at them.

So spend the next 90 days focusing on your top two lead generation
strategies and watch you business explode.

#2 – Don’t spend all your time chasing new people.

It’s often been said that it costs 10X as much to acquire a new
client as it does to re-sell and existing one.

Then why do most bootcamp owners spend all their ‘business growth
time’ chasing new prospects?

I can’t answer that – but I can tell you it’s a mistake.

Start spending more of your time focusing on internal marketing and
less on external marketing and your business will grow twice as
fast.

Instead of only offering one month of camp at a time, start selling
3 or 6 month memberships – or at least putting people on
auto-renweing memberships.

If you can get people to stay with you for 6 months instead of
four, spend $249 a month with you instead of $199 through upselling
them on Nutritional Coaching programs or supplements and get them
to refer someone here and there – your income will multiply right
before your eyes.

#3 – Great marketing is no substitute for a great camp.

I don’t care how good your marketing is, if you’re not delivering
great workouts with tons of energy – your camp will never become a
destination and you’ll forever be chasing new campers.

You have to create an atmosphere that campers love and can’t stop
raving about.

 

 

 

Greet them by name, provide better workouts, add music to the
workouts and create a competitive environment with Transformation
Contests.

If you want your campers to stay longer and refer often – you have
to make your camp more than a workout – it has to be an experience.

There you go – 3 tips that are easy to implement and guaranteed to
grow your business.
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Thanks Pat, awesome stuff!

Now get out there and apply those tips to your bootcamp,

Craig Ballantyne, CSCS, MS

PS – If you need more time to spend on working your top two lead
generations strategies…

…than “outsource” your workout design to the Turbulence Training
Bootcamp Workout programs.

You’ll get 31 done-for-you, no-equipment workouts – plus a whole lot
more marketing tips from top bootcamp biz owners.

Click here to get your TT Bootcamp workouts

Let me know if you want more tips from Pat!

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2 Bootcamp Challenges for You

Just finishing up 7 days here in Europe…did 3 days in Paris, 2 in
Amsterdam, and today we were in Brussels.

All the while filming TT workout videos and having fun.

But today while walking down one of the main shopping streets here
in Brussels I stumbled across a gym offering Cardio Bootcamp
Workouts.

That’s right, bootcamps have hit Europe.

 

 

 

They are everywhere, and they are radically changing the fitness
industry…so you must keep pushing to get ahead and the lead the
way in your city…or else!

And bootcamps aren’t just for big cities like New York and Los
Angeles (and Brussels?)…

In fact, I did two interviews last week with small town, big money
bootcamp owners Donovan Owens and Ben Warstler, about how they have
built 6-figure bootcamps.

 

 

 

It’s amazing, after all, that Ben has 170 campers in a town of only
3000 people.

And both of those guys told me their secret weapon was networking
and getting out there in the community.

I mean, frankly, you can’t even call that work…but that’s what
they are doing to create the fastest way to a 6-figure income in the
fitness industry.

So my challenge to you today is this…actually, two challenges.

First, use the Donovan Owens “Power-Networking” plan and list the
top 5 “power brokers” in your town that you can network with
tomorrow. Who do you know that knows someone who you should know?

As Donovan told me, he’s always on the phone networking. (Just like
I’m always doing online networking – and I love it and the results
it brings me.) So make that list and attack it tomorrow.

Your second challenge is to copy Ben’s “Small Town Joint Venture”
strategy.

I want you to list the top 5 businesses in your town that you can
work with to cross-promote your services and theirs. From restaurants
to hotels to yoga studios, there are dozens of business that you can
work with…even in a small town.

 

So that’s it. Get to work and let me know how it goes.

Au revoir mes amis,

Craig Ballantyne, CSCS, MS
Author, TTBootcamps.com

PS – Ironically, the last thing you should be spending your time on
as a 6-figure bootcamp owner is…

…designing workouts.

After all, that won’t grow your biz.

And since I bet that you and I share about 95% of the same training
philosophy, why not take the training burden off of your shoulders
and use the 21 Done-For-You workouts that I’ve designed.

Grab your workouts here and focus on building your bootcamps with
networking and joint ventures

There’s gold in the relationships you can build for your camps!

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