3 Tips From the Bootcamp Bootcamp Weekend
September 15, 2009 by Craig Ballantyne
Filed under Bootcamp Marketing Tip, Fitness Bootcamp Marketing, Fitness Marketing
Do anything good last weekend?
I had a couple of family events, including a good ol’ family reunion.
But that meant I couldn’t make it to the “Bootcamp Bootcamp” in
Louisville, Kentucky on the weekend.
So I had my good buddy, Pat Rigsby, give us three of the best darn
bootcamp tips from the weekend…
3 Killer Tips From Bootcamp Bootcamp – By Pat Rigsby
We just wrapped up an incredible weekend with about 100 of the top
Fitness Bootcamp owners in the world at the first ever Bootcamp
We covered everything from the Top 5 Lead Generation Strategies for
Bootcamps to ways camp owners can maximize results for their members
using tools like bands, kettlebells and the TRX.
There had to be over 100 tips, tricks and strategies shared that
could propel a new camp to the six-figure mark in a hurry, but
sharing all 100 would make for a pretty long post – so here are my
#1 – Pick two lead generation strategies and become epic at them.
Most mediocre business owners dabble in a bunch of things instead
of really committing to anything. Don’t be one of them.
Pick two high ROI lead generation strategies like public speaking
or power networking – and work them relentlessly.
You’ll get into a rhythm, be able to test and tweak and more than
anything else – you’ll get better and more confident at them.
So spend the next 90 days focusing on your top two lead generation
strategies and watch you business explode.
#2 – Don’t spend all your time chasing new people.
It’s often been said that it costs 10X as much to acquire a new
client as it does to re-sell and existing one.
Then why do most bootcamp owners spend all their ‘business growth
time’ chasing new prospects?
I can’t answer that – but I can tell you it’s a mistake.
Start spending more of your time focusing on internal marketing and
less on external marketing and your business will grow twice as
Instead of only offering one month of camp at a time, start selling
3 or 6 month memberships – or at least putting people on
If you can get people to stay with you for 6 months instead of
four, spend $249 a month with you instead of $199 through upselling
them on Nutritional Coaching programs or supplements and get them
to refer someone here and there – your income will multiply right
before your eyes.
#3 – Great marketing is no substitute for a great camp.
I don’t care how good your marketing is, if you’re not delivering
great workouts with tons of energy – your camp will never become a
destination and you’ll forever be chasing new campers.
You have to create an atmosphere that campers love and can’t stop
Greet them by name, provide better workouts, add music to the
workouts and create a competitive environment with Transformation
If you want your campers to stay longer and refer often – you have
to make your camp more than a workout – it has to be an experience.
There you go – 3 tips that are easy to implement and guaranteed to
grow your business.
Thanks Pat, awesome stuff!
Now get out there and apply those tips to your bootcamp,
Craig Ballantyne, CSCS, MS
PS – If you need more time to spend on working your top two lead
…than “outsource” your workout design to the Turbulence Training
Bootcamp Workout programs.
You’ll get 31 done-for-you, no-equipment workouts – plus a whole lot
more marketing tips from top bootcamp biz owners.
Click here to get your TT Bootcamp workouts
Let me know if you want more tips from Pat!
Incoming boot camp search terms:
- top 5 lead generation tools for fitness boot camp
- bootcamp bootcamp rigsby
- bootcamp workout tools
- bootcamp workouts in louisville ky
- fitness and bootcamp louisville ky
- internal marketing in fitness
- trx workout louisville
2 Bootcamp Challenges for You
August 19, 2009 by Craig Ballantyne
Filed under Bootcamp Marketing Tip, Bootcamp Success Stories, Fitness Bootcamp Marketing
Just finishing up 7 days here in Europe…did 3 days in Paris, 2 in
Amsterdam, and today we were in Brussels.
All the while filming TT workout videos and having fun.
But today while walking down one of the main shopping streets here
in Brussels I stumbled across a gym offering Cardio Bootcamp
That’s right, bootcamps have hit Europe.
They are everywhere, and they are radically changing the fitness
industry…so you must keep pushing to get ahead and the lead the
way in your city…or else!
And bootcamps aren’t just for big cities like New York and Los
Angeles (and Brussels?)…
In fact, I did two interviews last week with small town, big money
bootcamp owners Donovan Owens and Ben Warstler, about how they have
built 6-figure bootcamps.
It’s amazing, after all, that Ben has 170 campers in a town of only
And both of those guys told me their secret weapon was networking
and getting out there in the community.
I mean, frankly, you can’t even call that work…but that’s what
they are doing to create the fastest way to a 6-figure income in the
So my challenge to you today is this…actually, two challenges.
First, use the Donovan Owens “Power-Networking” plan and list the
top 5 “power brokers” in your town that you can network with
tomorrow. Who do you know that knows someone who you should know?
As Donovan told me, he’s always on the phone networking. (Just like
I’m always doing online networking – and I love it and the results
it brings me.) So make that list and attack it tomorrow.
Your second challenge is to copy Ben’s “Small Town Joint Venture”
I want you to list the top 5 businesses in your town that you can
work with to cross-promote your services and theirs. From restaurants
to hotels to yoga studios, there are dozens of business that you can
work with…even in a small town.
So that’s it. Get to work and let me know how it goes.
Au revoir mes amis,
Craig Ballantyne, CSCS, MS
PS – Ironically, the last thing you should be spending your time on
as a 6-figure bootcamp owner is…
After all, that won’t grow your biz.
And since I bet that you and I share about 95% of the same training
philosophy, why not take the training burden off of your shoulders
and use the 21 Done-For-You workouts that I’ve designed.
Grab your workouts here and focus on building your bootcamps with
networking and joint ventures
There’s gold in the relationships you can build for your camps!
Incoming boot camp search terms:
- bootcamp bruxelles
- bootcamp brussels
- boot camp bruxelles
- fitness bootcamp brussels
- fitness boot camp paris
- donovan owens bootcamp
- donovan owens boot camp
- bruxelles bootcamp
- bootkamp bruxelles
- small town joint ventures