3 Bootcamp Fitness Trends for 2010
June 15, 2010 by Craig Ballantyne
Filed under Fitness Bootcamp Marketing
I realized, after watching the England vs. USA World Cup game on Saturday afternoon, that everyone loves predictions. It was almost as entertaining to see all the “experts” predict the score of the game than it was to watch the match.
Only one expert got the score right, although it’s no big deal to be wrong…letting in the weakest goal in World Cup history, on the other hand, has serious consequences. Poor old Robert Green.
And while watching the match, I realized it’s not too late to make my own predictions on the most important bootcamp trends for 2010.
But these predictions aren’t just guesses. I don’t expect to be wrong, but I can assure you that failing to pay attention to these predictions will have serious consequences.
So here are the 3 bootcamp trends that I predict will separate the ELITE bootcamp trainers from those who struggle.
1) The trainer with the most interval training variations will win
You simply can’t do long, slow, boring cardio in a bootcamp. First, you already know that isn’t a good use of your time. And second, no bootcamp client will stick around paying you $10-20 per session just to be told to run around a park for 20 minutes.
But since almost every bootcamper is there for fat loss, that means you have to come up with fun, cool, and new ways to do interval training. You can’t rely on just one method.
You can use fun games, obstacle courses, shuttle runs, intervals with equipment, and TT Bootcamp style challenges to replace traditional interval training where you run in a straight line.
The more options you have, the more your clients will get results, love your bootcamps, and refer their friends to join your bootcamp.
2) The trainer with the most exercise weapons will win
I’m not just talking about workout straps, kettlebells, stability balls, power wheels, and bands. Those are all really cool to have, but they cost “the big bucks” (especially if you have a big class) and equipment is always a pain in the butt to carry around.
So the best way to stock your training arsenal with a wide variety of exercise weapons is to know as many bodyweight exercises.
If you don’t know at least 10 different pushup variations, 5 unique ways to do lunges, or 11 different ab exercises (not including crunches, since you want to avoid that movement), but your competition does, then you could find yourself in trouble as bootcampers look for new challenges and variety in your workouts.
I highly recommend you search high and low, on Youtube and in old school bodyweight training books to find as many bodyweight moves as possible to liven up your bootcamps.
3) The trainer with the most marketing tools will win
At the end of the day, you can still have the biggest exercise database and the coolest equipment, but if you don’t have bootcampers than you don’t have a bootcamp!
That’s why you need to learn simple, easy, and powerfully effective bootcamp marketing ideas from my friends Bedros Keuilian, Steve Hochman, Chris McCombs and Leanne Ellington. I interviewed them for the TT Bootcamps program as free bonus to give to you to make sure that you have everything you need to succeed with your bootcamp.
To help you take advantage of these 3 trends, I have put together the ultimate bootcamp training and marketing resource here:
Craig Ballantyne, CSCS, MS
Author, TT Bootcamps
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