Fitness Marketing : Marketing Your Fitness Bootcamps With Facebook!
July 2, 2009 by Craig Ballantyne
Filed under Fitness Bootcamp Marketing
Twitter this. Facebook that. It seems like everyone is talking about Facebook and Twitter these days. The problem is that you have Facebook and Twitter accounts and only seem to waste time talking to old high school friends. So are these “social media” sites useless or are they really a good way to build your fitness business?
The good news is that Facebook and Twitter are proven ways to build fitness bootcamps, market your gym, and even sell more fitness ebooks and DVD’s. My research has shown that Twitter is better for selling e-books while Facebook is better for getting clients to bootcamps, gyms, and personal training. So let’s look at Facebook first.
The most popular way to use Facebook is to set up a personal profile and become friends with everyone you’ve ever known. But when using Facebook for professional reasons, you need to be picky about who you friend.
Focus on building a network of quality Facebook friends, as this can be even more powerful than building an email list, because with Facebook, you can learn much more demographic information about your friends (birthdays, age, interests, etc.).
The real power of Facebook is found in what is called, “the news feed”. Every activity and action you take inside of Facebook is relayed to everyone in your network (i.e. your friends) and this can spread virally.
The best way to use the power of the news feed is to share video and photos of your bootcamps and personal training facility. This will alert all of your Facebook friends, and if one of them watches your video, it will alert all of their friends that they are watching your video. That’s how your video can spread between networks and will attract high quality connections back to you.
You can also get high quality friends by creating a Facebook group. For example, if you live in Fargo, North Dakota, you might start a Fargo Fitness group, and invite everyone in Fargo who lists “fitness” as one of their interests to join. This is a great way to build quality friends and you can then have a conversation about fitness with those people, and eventually turn them to the topic of your training.
Each day you should add up to 20 new friends, focusing on high quality friends. You could even outsource the “friending” of people to an assistant. For everyone that signs up for your group, your assistant could go through their friend list and “add/friend” everyone from their list.
However, always focus on building relationships first, and don’t be too heavy-handed with your marketing or always asking people to buy or signup for training or bootcamps. Instead, just be friends and become a trusted expert in the area of fitness to your Facebook network. Once folks trust you, they will be happy and eager to pay for your services.
Finally, you can also use Facebook is to start a Fan Page. This might sound silly, but if you run a bootcamp in Fargo with 60 members who also use Facebook, then you should start a Fan Page devoted to your bootcamp and invite all of your members to join. This way, you can communicate directly to those fans without having to go through email (and therefore you don’t have to worry about pesky spam filters).
Plus, building a Fan Page will get indexed by Google, and folks searching for “Fargo Bootcamp” on Google will have a good chance of coming across your Facebook Fan Page. Just remember to put your keywords in the title of your Facebook Fan Page. Building a Fan Page is one of the fastest ways to get business boosting results with Facebook.
Even though that sounds like a lot of work, you only need to spend 10 minutes a day on Facebook. Log in, post a link, update your status, add a video, and tell your friends to check it out. That’s it. Soon you’ll have a full bootcamp and you’ll be making big bucks working just a few hours per day and having fun with fitness bootcamp workouts.
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Craig Ballantyne is a Certified Strength & Conditioning Specialist and writes for Men’s Health and Oxygen magazines and will help you burn fat without long, slow cardio sessions or fancy equipment.
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