Bootcamp Marketing Tip #1
July 20, 2009 by Craig Ballantyne
Filed under Bootcamp Marketing Tip, Fitness Bootcamp Marketing, Fitness Marketing
Here’s bootcamp marketing expert Steve Hochman’s world famous “human billboard marketing tip”…
The first thing I’m gonna talk about is my now world-famous human billboard marketing system.
Now, the human billboard marketing system works off of the law of reciprocity, where you do something nice for someone and they feel compelled to do something for you.
And it goes a little bit farther than that, but here’s how it works. You’re gonna get 21 people that they’re gonna be your human billboards.
In other words, they’re gonna barter your Boot Camp services, and in exchange for getting free Boot Camp, they are gonna sign a contract that they will agree to refer one paying client per month. All right?
So, they get free Boot Camp services.
But they’re gonna get YOU one free client per month.
And I’m gonna tell you about some really innovative tools you’re gonna give your human billboards to make it easier than heck for them to refer you tons of clients.
Now, let me show you how significant this is, and how you could go from zero to a six-figure income in 60 days with the human billboard marketing system.
If you take 21 human billboards and you times that by $199.00 per month, which is what I charge for my Boot Camps for a year contract on auto debit. So, it’s $199.00 a month times 21 human billboards.
So, if each person refers you just 1 client, in 30 days, you’re gonna have 21 paying clients.
Twenty-one (21) paying clients at $199.00 a month equals $4,179.00 each and every month, after only 30 days, without spending one single penny out of your pocket.
Now, in month 2, those 21 human billboards are gonna refer you one more client. That’s gonna bring you up to 42 paying clients at 199 a month, which equals $8,358.00 a month, by day number 60, without spending any money.
And $8,358.00 a month times 12 months equals $100,296.00 a year.
So, you see how powerful that is? How easy it is to grow a Six-Figure Boot Camp?
How easy is it to get 21 people to be your human billboards, have them each refer 1 person a month, and sign a contract stating that they are going to do so?
Not only are they gonna refer you one person a month, but they’re not gonna tell a single soul about the very special deal that you gave them. And after two months, you are on track to making $100,000.00 a year.
So, now, what you’re probably wondering is, “That sounds great, Steve, now where in the heck do I find these human billboards?” And where I find them, and I’ll usually find about 21 of them in the first couple of days even, is on Craigslist.
But it’s more than just Craigslist. You gotta know where to advertise on Craigslist for free. Okay?
And there are six magical places to advertise for your bootcamp workout human billboards on Craigslist.
To discover Steve’s 6 magical places to advertise your bootcamp on Clickbank…
…you’ll need to get your copy of the “Done-For-You” Turbulence Training Bootcamp Workouts and Steve’s bonus report on, “7 Killer Ways to Build a 6-Figure Bootcamp for Free!”.
Click here to get the Done-For-You TT Bootcamps Workout & Marketing Package
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Fitness Marketing : Marketing Your Fitness Bootcamps With Facebook!
July 2, 2009 by Craig Ballantyne
Filed under Fitness Bootcamp Marketing
Twitter this. Facebook that. It seems like everyone is talking about Facebook and Twitter these days. The problem is that you have Facebook and Twitter accounts and only seem to waste time talking to old high school friends. So are these “social media” sites useless or are they really a good way to build your fitness business?
The good news is that Facebook and Twitter are proven ways to build fitness bootcamps, market your gym, and even sell more fitness ebooks and DVD’s. My research has shown that Twitter is better for selling e-books while Facebook is better for getting clients to bootcamps, gyms, and personal training. So let’s look at Facebook first.
The most popular way to use Facebook is to set up a personal profile and become friends with everyone you’ve ever known. But when using Facebook for professional reasons, you need to be picky about who you friend.
Focus on building a network of quality Facebook friends, as this can be even more powerful than building an email list, because with Facebook, you can learn much more demographic information about your friends (birthdays, age, interests, etc.).
The real power of Facebook is found in what is called, “the news feed”. Every activity and action you take inside of Facebook is relayed to everyone in your network (i.e. your friends) and this can spread virally.
The best way to use the power of the news feed is to share video and photos of your bootcamps and personal training facility. This will alert all of your Facebook friends, and if one of them watches your video, it will alert all of their friends that they are watching your video. That’s how your video can spread between networks and will attract high quality connections back to you.
You can also get high quality friends by creating a Facebook group. For example, if you live in Fargo, North Dakota, you might start a Fargo Fitness group, and invite everyone in Fargo who lists “fitness” as one of their interests to join. This is a great way to build quality friends and you can then have a conversation about fitness with those people, and eventually turn them to the topic of your training.
Each day you should add up to 20 new friends, focusing on high quality friends. You could even outsource the “friending” of people to an assistant. For everyone that signs up for your group, your assistant could go through their friend list and “add/friend” everyone from their list.
However, always focus on building relationships first, and don’t be too heavy-handed with your marketing or always asking people to buy or signup for training or bootcamps. Instead, just be friends and become a trusted expert in the area of fitness to your Facebook network. Once folks trust you, they will be happy and eager to pay for your services.
Finally, you can also use Facebook is to start a Fan Page. This might sound silly, but if you run a bootcamp in Fargo with 60 members who also use Facebook, then you should start a Fan Page devoted to your bootcamp and invite all of your members to join. This way, you can communicate directly to those fans without having to go through email (and therefore you don’t have to worry about pesky spam filters).
Plus, building a Fan Page will get indexed by Google, and folks searching for “Fargo Bootcamp” on Google will have a good chance of coming across your Facebook Fan Page. Just remember to put your keywords in the title of your Facebook Fan Page. Building a Fan Page is one of the fastest ways to get business boosting results with Facebook.
Even though that sounds like a lot of work, you only need to spend 10 minutes a day on Facebook. Log in, post a link, update your status, add a video, and tell your friends to check it out. That’s it. Soon you’ll have a full bootcamp and you’ll be making big bucks working just a few hours per day and having fun with fitness bootcamp workouts.
Discover “Done-For-You” Bootcamp workouts to help you make six figures running fitness workouts at:
Craig Ballantyne is a Certified Strength & Conditioning Specialist and writes for Men’s Health and Oxygen magazines and will help you burn fat without long, slow cardio sessions or fancy equipment.
Discover more money making bootcamp secrets at boot camp fitness workout marketing secrets to help you make more money teaching fitness while working less than ever before.
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Fitness Bootcamp Marketing : 5 Best Fitness Boot Camp Workout Methods
June 7, 2009 by Craig Ballantyne
Filed under Fitness Bootcamp Marketing
The key to a great fitness boot camp workout is to “bring the energy”.
Your clients are there for a fun workout and to escape the stress of the real world. They don’t care about equipment – they only care about results and having a great experience!
Here are the 5 essential components to the best NO-equipment, body weight exercise fitness bootcamp workouts! You’ll start with a total body warm-up and a series of multi-muscle exercises to specifically prepare the muscles and joints for the following exercises.
The strength exercises follow the warm-up and are done at this time when the muscles are not fatigued. After the strength exercises comes the circuits focusing on moderately difficult exercises. Three circuit methods have been included, however not all fitness bootcamp workouts contain all three methods. Most workouts only use 1-2 different circuit methods.
The first circuit is the classic Big 5 Circuit method. The order of this circuit is squat, push, pull, single-leg, and total body ab exercise. Due to a lack of equipment, the “pull” exercise is often replaced with a squat that also trains the upper back (i.e. Prisoner Squat or Y-Squat) or the Stick-up exercise. If you have equipment such as a kettlebell, dumbbell, or resistance bands, you can use traditional pulling exercises such as rows.
The second circuit method is the new Depletion Workout template. The order of this circuit is jump, push, squat, push, single leg, total body ab exercise, and finishes with some type of sprint or explosive exercise (i.e. run in place, jumping jacks, etc.).
The third circuit method is the Tabata protocol using bodyweight exercises such as squats, pushups, planks, lunges, etc. Each “Tabata” is done for 20 seconds with 10 seconds of recovery. To add difficulty, we can do the 10 seconds of recovery by holding the exercise in a difficult position.
After the circuits comes ab training using total body ab exercises. There are no crunches in the NO-equipment Fitness Bootcamp Workouts. In two of the workouts below, extra abdominal work has been added for variety. Your clients will love those workouts!
Finally, you have the option of using the Fun’n’Games to finish off the program. In my experience, clients love the “follow the leader” game as well as the chance to lead the group for a few moments. Once in a while you can insert the Fun’n’Games after a warm-up, if your clients really love this routine.
You can use bodyweight exercises only, or you can use equipment as well. Kettlebells, medicine balls, dumbbells, and even stability balls are great tools you can use with little to no cost. Heck, you can even use sandbags or resistance bands.
So to recap, start with a total body warm-up, then strength, then circuits (both the Big 5 and the Depletion), and then even Tabata intervals. Then get into some ab circuits and stretching to finish off.
So that’s it. Cover these 5 aspects in your fitness bootcamp workouts and bring the energy and you’ll have a lot of raving fans and happy campers!
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