5 Holiday Bootcamp Marketing Tips

I bugged Steve Hochman and Bedros Keuilian to give you some holiday bootcamp marketing tips…and to get you set up for more campers in January.

Tip #1 – Implement a 21 day rapid fat loss challenge

You’ll set this up for a $97 fee…and everyone who takes this offer gets unlimited bootcamp and a 21-day meal plan.

Then you can up-grade them when they come in by offering them 7 extra days (for 28 days total) as long as they sign up to start the monthly program after the 28 days…

Let them know that it’s a no brainer because IF during the 28 days, they decide they don’t want to continue, they can cancel with no
penalties or hassles.

Of course, thanks to your amazing workouts, they’ll be hooked on your bootcamps and will become a raving fan for life…so they’ll stick around much longer than 28 days.

It a really cool way to get new people in on a promo now that takes them through the new year…and that way they already know, like, and trust you for their New Year’s fitness solution.

NOTE: If you don’t have time to do this before Christmas, no worries, just start it up after Christmas…perfect way to get new clients in for New Year’s.

For more info, search the 21-day rapid fat loss program on Bedros’ blog here:

=> http://www.PTPower.com

Cool!

Tip #2 – Give Your Current Campers Plastic Gift Cards

If you’ve read the interview I did with Steve, you know he loves giving out plastic gift cards to clients.

So give each of your bootcampers a $20 gift card to Starbucks (for them) along with five $100 plastic bootcamp gift cards to give to
their friends.

Each bootcamp gift card is worth $100 of bootcamp, and that will be another way to get new clients hooked on your workouts…and it makes your current campers look awesome for giving out that cool gift.

Tip #3 – Reward Your Current Members…

…by getting a free service from the local tanning salon, spa, chiropractor, and nail salon, and combine them into one big certificate and gift it to your clients.

Okay, those are great…but we’re not done yet…here are MORE TIPS from Bedros on how to prepare for the January rush…

Tip #1 – Offer free Saturday boot camps every Saturday in January for the entire community. This has worked awesome for California fitness expert, Josh Carter.

Tip #2 – Make January the bring a friend for a week month. Each member can bring 4 friends throughout the entire month (one friend per week). This is a killer referral system.

Whew. There you go.

That will get you off to an amazing start for 2K10, while finishing strong in 2009.

To your success,

Craig Ballantyne, CSCS, MS

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2 Bootcamp Challenges for You

Just finishing up 7 days here in Europe…did 3 days in Paris, 2 in
Amsterdam, and today we were in Brussels.

All the while filming TT workout videos and having fun.

But today while walking down one of the main shopping streets here
in Brussels I stumbled across a gym offering Cardio Bootcamp
Workouts.

That’s right, bootcamps have hit Europe.

 

 

 

They are everywhere, and they are radically changing the fitness
industry…so you must keep pushing to get ahead and the lead the
way in your city…or else!

And bootcamps aren’t just for big cities like New York and Los
Angeles (and Brussels?)…

In fact, I did two interviews last week with small town, big money
bootcamp owners Donovan Owens and Ben Warstler, about how they have
built 6-figure bootcamps.

 

 

 

It’s amazing, after all, that Ben has 170 campers in a town of only
3000 people.

And both of those guys told me their secret weapon was networking
and getting out there in the community.

I mean, frankly, you can’t even call that work…but that’s what
they are doing to create the fastest way to a 6-figure income in the
fitness industry.

So my challenge to you today is this…actually, two challenges.

First, use the Donovan Owens “Power-Networking” plan and list the
top 5 “power brokers” in your town that you can network with
tomorrow. Who do you know that knows someone who you should know?

As Donovan told me, he’s always on the phone networking. (Just like
I’m always doing online networking – and I love it and the results
it brings me.) So make that list and attack it tomorrow.

Your second challenge is to copy Ben’s “Small Town Joint Venture”
strategy.

I want you to list the top 5 businesses in your town that you can
work with to cross-promote your services and theirs. From restaurants
to hotels to yoga studios, there are dozens of business that you can
work with…even in a small town.

 

So that’s it. Get to work and let me know how it goes.

Au revoir mes amis,

Craig Ballantyne, CSCS, MS
Author, TTBootcamps.com

PS – Ironically, the last thing you should be spending your time on
as a 6-figure bootcamp owner is…

…designing workouts.

After all, that won’t grow your biz.

And since I bet that you and I share about 95% of the same training
philosophy, why not take the training burden off of your shoulders
and use the 21 Done-For-You workouts that I’ve designed.

Grab your workouts here and focus on building your bootcamps with
networking and joint ventures

There’s gold in the relationships you can build for your camps!

Incoming boot camp search terms:

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