3 More Holiday Bootcamp Marketing Tips
December 10, 2009 by Craig Ballantyne
Filed under Bootcamp Marketing Tip, Fitness Bootcamp Marketing
Winter arrived in Toronto on Wednesday…and its only 2 weeks till Christmas…but you can still be pushing to fill your bootcamps and working on plans to get more campers in 2K10…
So I asked Pat Rigsby, bootcamp-filling guru, for his best advices on what you can do right now…
Tip #1 – Reward your current members.
Send a personal card to all of your campers and consider adding a $20 gift card to Starbucks or something similar. While some
businesses will send cards, few if any will actually give ‘real’ gifts.
You’ll stand out from the crowd this holiday season and it will lead to referral word of mouth around holiday parties so that you’ll have more people calling to enroll in your camps.
Tip #2 – Get your MIA campers back on the scene.
Design a reactivation campaign to get all of your former campers and clients back on board for January. They’re going to go somewhere to try to reach their fitness goals in January – make sure it’s your camp.
Pat has more info on a bootcamper reactivation strategy here:
=> http://tinyurl.com/reactivatebootcampers
Tip #3 – Launch a New Year’s Transformation Contest.
Model what Turbulence Training does with the TT Transformation Challenges and use it to motivate your campers, produce referrals and generate buzz about your camp.
For more info, check out:
=> http://www.TransformationContest.com
Bonus Tip #4 – Create a 21-Day Bootcamp Program
Consider offering a short term program to capitalize on people’s new found motivation. Many of Pat’s Bootcamp Blueprint members are offering a ‘Drop a Dress Size in 21 Days’ program with great success.
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Those are easy to implement to make sure that you’re off to an amazing start for 2K10, while finishing strong in 2009.
To your success,
Craig Ballantyne, CSCS, MS
5 Holiday Bootcamp Marketing Tips
December 9, 2009 by Craig Ballantyne
Filed under Bootcamp Marketing Tip, Fitness Bootcamp Marketing
I bugged Steve Hochman and Bedros Keuilian to give you some holiday bootcamp marketing tips…and to get you set up for more campers in January.
Tip #1 – Implement a 21 day rapid fat loss challenge
You’ll set this up for a $97 fee…and everyone who takes this offer gets unlimited bootcamp and a 21-day meal plan.
Then you can up-grade them when they come in by offering them 7 extra days (for 28 days total) as long as they sign up to start the monthly program after the 28 days…
Let them know that it’s a no brainer because IF during the 28 days, they decide they don’t want to continue, they can cancel with no
penalties or hassles.
Of course, thanks to your amazing workouts, they’ll be hooked on your bootcamps and will become a raving fan for life…so they’ll stick around much longer than 28 days.
It a really cool way to get new people in on a promo now that takes them through the new year…and that way they already know, like, and trust you for their New Year’s fitness solution.
NOTE: If you don’t have time to do this before Christmas, no worries, just start it up after Christmas…perfect way to get new clients in for New Year’s.
For more info, search the 21-day rapid fat loss program on Bedros’ blog here:
=> http://www.PTPower.com
Cool!
Tip #2 – Give Your Current Campers Plastic Gift Cards
If you’ve read the interview I did with Steve, you know he loves giving out plastic gift cards to clients.
So give each of your bootcampers a $20 gift card to Starbucks (for them) along with five $100 plastic bootcamp gift cards to give to
their friends.
Each bootcamp gift card is worth $100 of bootcamp, and that will be another way to get new clients hooked on your workouts…and it makes your current campers look awesome for giving out that cool gift.
Tip #3 – Reward Your Current Members…
…by getting a free service from the local tanning salon, spa, chiropractor, and nail salon, and combine them into one big certificate and gift it to your clients.
Okay, those are great…but we’re not done yet…here are MORE TIPS from Bedros on how to prepare for the January rush…
Tip #1 – Offer free Saturday boot camps every Saturday in January for the entire community. This has worked awesome for California fitness expert, Josh Carter.
Tip #2 – Make January the bring a friend for a week month. Each member can bring 4 friends throughout the entire month (one friend per week). This is a killer referral system.
Whew. There you go.
That will get you off to an amazing start for 2K10, while finishing strong in 2009.
To your success,
Craig Ballantyne, CSCS, MS
6-Figure Bootcamp Marketing Secrets from Scott Colby
July 28, 2009 by Craig Ballantyne
Filed under Bootcamp Marketing Tip
I finished up that interview with Scott Colby about how he built his 6-figure bootcamp from scratch.
He actually had it on AUTO-pilot for the past two years (while it made 6 figures) but now he’s cranking it up again.
=> Click here for Scott’s 6-Figure Coaching Call
I’m not going to lie, Scott did a lot of hard work, but it’s getting easier for him thanks to guys like Steve Hochman.
And you can have a 6-figure camp someday too,
Craig Ballantyne, CSCS, MS
PS – If you are lazy like me…
…and want to avoid the hard work, go here and have Steve and Bedros do all the marketing for you.
=> Click here for a Done-For-Your Bootcamp System
Seriously, if you want to build a bootcamp fast, there’s nothing better than getting a mentor to help you and to give you PROVEN tools – like the ones Scott is now using – to fill your camps.
If Steve and Bedros can teach an old bootcamp dog like Scott Colby how to get 20 new clients in a month, imagine what their done-for-you bootcamp system can do for you.
Bootcamp Marketing Tip #1
July 20, 2009 by Craig Ballantyne
Filed under Bootcamp Marketing Tip, Fitness Bootcamp Marketing, Fitness Marketing
Here’s bootcamp marketing expert Steve Hochman’s world famous “human billboard marketing tip”…
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The first thing I’m gonna talk about is my now world-famous human billboard marketing system.
Now, the human billboard marketing system works off of the law of reciprocity, where you do something nice for someone and they feel compelled to do something for you.
And it goes a little bit farther than that, but here’s how it works. You’re gonna get 21 people that they’re gonna be your human billboards.
In other words, they’re gonna barter your Boot Camp services, and in exchange for getting free Boot Camp, they are gonna sign a contract that they will agree to refer one paying client per month. All right?
So, they get free Boot Camp services.
But they’re gonna get YOU one free client per month.
And I’m gonna tell you about some really innovative tools you’re gonna give your human billboards to make it easier than heck for them to refer you tons of clients.
Now, let me show you how significant this is, and how you could go from zero to a six-figure income in 60 days with the human billboard marketing system.
If you take 21 human billboards and you times that by $199.00 per month, which is what I charge for my Boot Camps for a year contract on auto debit. So, it’s $199.00 a month times 21 human billboards.
So, if each person refers you just 1 client, in 30 days, you’re gonna have 21 paying clients.
Twenty-one (21) paying clients at $199.00 a month equals $4,179.00 each and every month, after only 30 days, without spending one single penny out of your pocket.
Now, in month 2, those 21 human billboards are gonna refer you one more client. That’s gonna bring you up to 42 paying clients at 199 a month, which equals $8,358.00 a month, by day number 60, without spending any money.
And $8,358.00 a month times 12 months equals $100,296.00 a year.
So, you see how powerful that is? How easy it is to grow a Six-Figure Boot Camp?
How easy is it to get 21 people to be your human billboards, have them each refer 1 person a month, and sign a contract stating that they are going to do so?
Not only are they gonna refer you one person a month, but they’re not gonna tell a single soul about the very special deal that you gave them. And after two months, you are on track to making $100,000.00 a year.
So, now, what you’re probably wondering is, “That sounds great, Steve, now where in the heck do I find these human billboards?” And where I find them, and I’ll usually find about 21 of them in the first couple of days even, is on Craigslist.
But it’s more than just Craigslist. You gotta know where to advertise on Craigslist for free. Okay?
And there are six magical places to advertise for your bootcamp workout human billboards on Craigslist.
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To discover Steve’s 6 magical places to advertise your bootcamp on Clickbank…
…you’ll need to get your copy of the “Done-For-You” Turbulence Training Bootcamp Workouts and Steve’s bonus report on, “7 Killer Ways to Build a 6-Figure Bootcamp for Free!”.
Click here to get the Done-For-You TT Bootcamps Workout & Marketing Package