How to Use Holidays to Promote Your Bootcamp
January 18, 2010 by Craig Ballantyne
Filed under Bootcamp Marketing Tip
One thing you always need to be doing is finding ways to call attention to your business and products.
It’s a busy marketing world, and you need to be creative in order to find a reason why your prospects should choose you over your competitors.
Fortunately, the calendar provides us DOZENS of opportunities each year to hold special promotions for our prospects and customers.
Really, there is a never any reason to miss an opportunity to promote your bootcamp. All you need to do is to create your own fame with any traditional holiday, as well as special events related to your industry.
Here’s a list of all the major holidays, plus additional times of the year when you can ADD MORE VALUE to your bootcamp to create a higher-value experience, or use as a good reason why to contact new prospects or past customers and get them back into your camps.
1) New Year’s Resolutions/“Fitness Season” 3-day promotions
Okay, doing a promo for New Year’s goes without saying since we are in the fitness industry, but I’m still surprised how few promotions I see at this time. People are “red hot” for fitness at this time of year, and you need to do everything you can to stand out among the hundreds of fitness choices consumers have at this time.
In particular, combining your New Year’s promotion with a Transformation Contest kick-off is the smartest thing you can do – so use a 21-day Rapid Fat Loss plan to get folks into your camp and hooked on your workouts.
If you currently don’t have a transformation contest running, then take an hour and write out the rules, pick the prizes, and get people involved. I’m kicking myself for not doing these sooner!
2) Every Monday
While on the topic of New Year’s resolutions, I just wanted to add that contacting your prospect list or Facebook fanpage or running an ad in your local paper on Monday’s will often give you the best results in terms of sales.
Because every Monday is like a mini-New Year’s Day, where readers return from the weekend vowing to eat better and exercise. Therefore, they flock to fitness programs to get started.
3) The SuperBowl
Why not create a fun week of pre-Superbowl promotions, focusing on Superbowl Challenge workouts, a nutrition day where you give away healthy recipes for the big day, and workouts where you divide your campers into teams – named of course for the two teams in the Superbowl.
There are so many ways you can tie into the game – even for a women’s only camp – that will get folks talking about your bootcamp.
And that’s what you should be trying to accomplish everyday…Tying your business in with current events is an easy way to keep your communications with your readers fresh, interesting, welcome, and effective.
And it’s not hard – all of your communications with your list should be like having a conversation with a friend. Did you happen to have at least 1 conversation with a friend about the Superbowl? Sure, even if you talked about how much you dislike the “big day” and all the overeating, you could have simply made your promotion about that.
4) Valentine’s Day
With a surname like Ballantyne, I’d be a fool not to do some type of Valentine’s Day promo. Heck, even Ryan Lee used my name in his Valentine’s Day promotion. Yet aside from Ryan and myself, everyone can still use the biggest, sappiest holiday of the year to promote their bootcamp.
My friend and Online SuperProfits Mastermind Member, Rommel Acda, runs an ANTI-Valentine’s day bootcamp at his gym for all of the single women…and they love it.
Now tell me, you don’t think you could get some amazing PR if you did something like that? It would be awesome…and probably one of the most intense workouts ever!
5) Spring Break
Everyone wants to lose fat for Spring Break, so you could in fact start mentioning this in your materials as early as January 1st. Fortunately, Spring Break week occurs at different times for different areas of the country, as well as different levels of school, so you can get a lot of mileage out of these types of promos.
Find out when the kids of all of your campers celebrate Spring Break and then start a countdown to Spring Break Transformation Contest.
Or you could run a special Spring Break bootcamp for high-schoolers during their week off to make some extra cash for your very own Spring Break getaway.
Those are just 5 killer ways to promote your bootcamp while tying into holidays and water cooler talk…but I’ve got another 10 ways for you to plan to take advantage of other holidays – coming soon!
To your success,
Craig Ballantyne, CSCS, MS
Author, TT Bootcamps
Great ideas Craig,
I love the anti-Valentine’s Day one.
Another suggested theme to focus on is the Winter Holiday-goers and bathing suits. Following the 21-day rapid fat loss promo, you can pitch a promo for getting into any bathing suit you want…even a bikini.
Thanks for the post.