Bootcamp Marketing to Do Everyday
February 8, 2010 by Craig Ballantyne
Filed under Bootcamp Marketing Tip
One of my Turbulence Training assistants has been slowly and steadily building a bootcamp business from scratch.
And I’m very proud of her.
She did this after being laid off from her job…and she wasn’t even a trainer.
But she got certified.
Started a camp in her basement.
And just keeps going and going and going.
She’s like the Energizer Bunny.
And everyday she’s doing ONE THING to move her business ahead.
So you need to do that too.
That could mean:
- Sending a press release
- Faxing a potential business partner
- Emailing a TV reporter
- Submitting an article to a magazine
- Writing an article for ezinearticles.com
- Talking to a joint venture partner or local business
- Setting up a referral program
- Recruiting human billboards
So simply make that ONE THING a daily priority.
Commit to this rule:
Your day isn’t done until you’ve promoted your bootcamp and you, somehow, someway.
Every day you do one thing to move your business along.
It doesn’t matter how tired you are from teaching bootcamps all day, just promise me, you won’t “clock out” until you’ve done ONE THING to move your business along.
Personally, each day I have an excel spreadsheet of tasks that I must check off before it is “play time”.
This includes, posting to 4 blogs, submitting an article to a specific website, contacting a potential affiliate, contacting a potential business partner, reviewing my website statistics, and sending an email to someone thanking them for all their efforts.
It doesn’t matter if I’m at home or on the road, I get this done – EVERY DAY.
Heck, I even did all of these things while I was in Miami this weekend for the SuperBowl.
I never stop. Can’t stop. Because you know the competition isn’t taking any time off. Not in this industry.
And not in your city either, where a new bootcamp pops up everyday, right?
But don’t worry.
Be consistent, and you’ll rise to the top.
Keep the ball rolling, and soon you’ll have a bootcamp business as big as you want it to be.
Craig Ballantyne, CSCS, MS
Author, TTBootcamp Workouts
PS – And don’t worry about your bootcamp workouts…
…I’ve got you covered.
Click here to get the TT Bootcamp workouts you can use anytime:
Let me take care of your workouts while you take care of getting more people into your bootcamps.