3 More Bootcamp Workout Trends for 2010

You ever write an article and then realize you totally left out important information?

That’s how I felt yesterday after sending you the 3 big bootcamp trends for 2010. I totally left out 3 MAJOR bootcamp success factors.

1) Bootcamp owners who energize & inspire will win

Remember this quote:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

I can’t emphasize enough how important it is for you to bring high energy to every bootcamp you teach. But that’s not a new trend, however, your role goes beyond just energizing and even motivating your bootcampers.

What you need to do is get all of your bootcampers to join a Facebook Fanpage set up exclusively for YOUR bootcamps. On that page, you’ll post a powerful quote every morning. You’ll recognize specific bootcampers for their efforts. You’ll provide the social support and inspiration that might be missing from their lives.

To see an example of how to run your Facebook Fanpage, please join mine here:

=> http://www.TurbulenceTrainingFanpage.com

2) Bootcamp owners who provide a complete set of tools will win

We all know that bootcamp clients can bust their butts in a workout but if they are eating poorly, they will get minimal results.

So you need to go beyond just providing great workouts and generic nutrition advice.

Bootcamp owners who go the extra mile and provide written meal plans, grocery store tours, shopping lists, and fat loss recipes (something you can provide on your Facebook Fanpage) will be the trainers who have the most clients getting results and giving referrals.

Take 10 minutes today between camps or while driving to your evening workout and make a list of ways that you can help solve the nutrition problems of your bootcamp clients.

3) Themed Bootcamps

Back to marketing…while Steve, Bedros, Chris, and Leanne give amazing tips in their bonus interviews in the TT Bootcamps System, I have thought of some new ideas.

I really think we’re going to see bootcamp owners dominate their area when they move towards niche markets with themed bootcamps.

If you specialize (i.e. holding Mom and baby bootcamps, bridal bootcamps, advanced butt kicking, beginner weight loss, or even “age defiance” bootcamps), you’ll be able to differentiate your bootcamp and provide a better, more powerful experience.

You will also be able to charge more because you are offering SPECIFIC solutions to more UNIQUE problems. Don’t try to be everything to everyone, because then you’ll be competing against everyone else, making your business a commodity.

You MUST be different.

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

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3 Bootcamp Fitness Trends for 2010

I realized, after watching the England vs. USA World Cup game on Saturday afternoon, that everyone loves predictions. It was almost as entertaining to see all the “experts” predict the score of the game than it was to watch the match.

Only one expert got the score right, although it’s no big deal to be wrong…letting in the weakest goal in World Cup history, on the other hand, has serious consequences. Poor old Robert Green.

And while watching the match, I realized it’s not too late to make my own predictions on the most important bootcamp trends for 2010.

But these predictions aren’t just guesses. I don’t expect to be wrong, but I can assure you that failing to pay attention to these predictions will have serious consequences.

So here are the 3 bootcamp trends that I predict will separate the ELITE bootcamp trainers from those who struggle.

1) The trainer with the most interval training variations will win

You simply can’t do long, slow, boring cardio in a bootcamp. First, you already know that isn’t a good use of your time. And second, no bootcamp client will stick around paying you $10-20 per session just to be told to run around a park for 20 minutes.

But since almost every bootcamper is there for fat loss, that means you have to come up with fun, cool, and new ways to do interval training. You can’t rely on just one method.

You can use fun games, obstacle courses, shuttle runs, intervals with equipment, and TT Bootcamp style challenges to replace traditional interval training where you run in a straight line.

The more options you have, the more your clients will get results, love your bootcamps, and refer their friends to join your bootcamp.

2) The trainer with the most exercise weapons will win

I’m not just talking about workout straps, kettlebells, stability balls, power wheels, and bands. Those are all really cool to have, but they cost “the big bucks” (especially if you have a big class) and equipment is always a pain in the butt to carry around.

So the best way to stock your training arsenal with a wide variety of exercise weapons is to know as many bodyweight exercises.

If you don’t know at least 10 different pushup variations, 5 unique ways to do lunges, or 11 different ab exercises (not including crunches, since you want to avoid that movement), but your competition does, then you could find yourself in trouble as bootcampers look for new challenges and variety in your workouts.

I highly recommend you search high and low, on Youtube and in old school bodyweight training books to find as many bodyweight moves as possible to liven up your bootcamps.

3) The trainer with the most marketing tools will win

At the end of the day, you can still have the biggest exercise database and the coolest equipment, but if you don’t have bootcampers than you don’t have a bootcamp!

That’s why you need to learn simple, easy, and powerfully effective bootcamp marketing ideas from my friends Bedros Keuilian, Steve Hochman, Chris McCombs and Leanne Ellington. I interviewed them for the TT Bootcamps program as free bonus to give to you to make sure that you have everything you need to succeed with your bootcamp.

To help you take advantage of these 3 trends, I have put together the ultimate bootcamp training and marketing resource here:

=> http://www.TTBootcamps.com/31workouts

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

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3 More Holiday Bootcamp Marketing Tips

Winter arrived in Toronto on Wednesday…and its only 2 weeks till Christmas…but you can still be pushing to fill your bootcamps and working on plans to get more campers in 2K10…

So I asked Pat Rigsby, bootcamp-filling guru, for his best advices on what you can do right now…

Tip #1 – Reward your current members.

Send a personal card to all of your campers and consider adding a $20 gift card to Starbucks or something similar. While some
businesses will send cards, few if any will actually give ‘real’ gifts.

You’ll stand out from the crowd this holiday season and it will lead to referral word of mouth around holiday parties so that you’ll have more people calling to enroll in your camps.

Tip #2 – Get your MIA campers back on the scene.

Design a reactivation campaign to get all of your former campers and clients back on board for January. They’re going to go somewhere to try to reach their fitness goals in January – make sure it’s your camp.

Pat has more info on a bootcamper reactivation strategy here:

=> http://tinyurl.com/reactivatebootcampers

Tip #3 – Launch a New Year’s Transformation Contest.

Model what Turbulence Training does with the TT Transformation Challenges and use it to motivate your campers, produce referrals and generate buzz about your camp.

For more info, check out:

=> http://www.TransformationContest.com

Bonus Tip #4 – Create a 21-Day Bootcamp Program

Consider offering a short term program to capitalize on people’s new found motivation. Many of Pat’s Bootcamp Blueprint members are offering a ‘Drop a Dress Size in 21 Days’ program with great success.

******************
Those are easy to implement to make sure that you’re off to an amazing start for 2K10, while finishing strong in 2009.

To your success,

Craig Ballantyne, CSCS, MS

Incoming boot camp search terms:

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5 Holiday Bootcamp Marketing Tips

I bugged Steve Hochman and Bedros Keuilian to give you some holiday bootcamp marketing tips…and to get you set up for more campers in January.

Tip #1 – Implement a 21 day rapid fat loss challenge

You’ll set this up for a $97 fee…and everyone who takes this offer gets unlimited bootcamp and a 21-day meal plan.

Then you can up-grade them when they come in by offering them 7 extra days (for 28 days total) as long as they sign up to start the monthly program after the 28 days…

Let them know that it’s a no brainer because IF during the 28 days, they decide they don’t want to continue, they can cancel with no
penalties or hassles.

Of course, thanks to your amazing workouts, they’ll be hooked on your bootcamps and will become a raving fan for life…so they’ll stick around much longer than 28 days.

It a really cool way to get new people in on a promo now that takes them through the new year…and that way they already know, like, and trust you for their New Year’s fitness solution.

NOTE: If you don’t have time to do this before Christmas, no worries, just start it up after Christmas…perfect way to get new clients in for New Year’s.

For more info, search the 21-day rapid fat loss program on Bedros’ blog here:

=> http://www.PTPower.com

Cool!

Tip #2 – Give Your Current Campers Plastic Gift Cards

If you’ve read the interview I did with Steve, you know he loves giving out plastic gift cards to clients.

So give each of your bootcampers a $20 gift card to Starbucks (for them) along with five $100 plastic bootcamp gift cards to give to
their friends.

Each bootcamp gift card is worth $100 of bootcamp, and that will be another way to get new clients hooked on your workouts…and it makes your current campers look awesome for giving out that cool gift.

Tip #3 – Reward Your Current Members…

…by getting a free service from the local tanning salon, spa, chiropractor, and nail salon, and combine them into one big certificate and gift it to your clients.

Okay, those are great…but we’re not done yet…here are MORE TIPS from Bedros on how to prepare for the January rush…

Tip #1 – Offer free Saturday boot camps every Saturday in January for the entire community. This has worked awesome for California fitness expert, Josh Carter.

Tip #2 – Make January the bring a friend for a week month. Each member can bring 4 friends throughout the entire month (one friend per week). This is a killer referral system.

Whew. There you go.

That will get you off to an amazing start for 2K10, while finishing strong in 2009.

To your success,

Craig Ballantyne, CSCS, MS

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How to Get More Bootcamp Clients

Been getting a lot of emails from bootcamp trainers recently who are loving
the TT Bootcamps workouts but still want more clients to take their
bootcamps to the next level…

So I asked bootcamp marketing guru Chris McCombs for ideas, and here’s what
he gave me:

1) Talk to EVERYONE

Wherever you go in your local area, just start talking to people.

Don’t come across as salesy or pushy, but just start the conversation going
and SOMEHOW turn it around to your boot camps… like start telling a funny
story of something that happened at your boot camp last night… whatever it
is, just turn the conversation towards your boot camps, and it they’re
interested they’ll ask more it.

 

 

 

That’s easy and natural.

2) Set Up Simple Facebook Ads

Facebook ads are a GREAT way to get clients.. just make sure to target your
ads as deep as possible.

So if you serve 7 different cites, create a separate targeted ad for each
one and the put the name of the city in each ad… and target your
demographics as deep as possible as well…

If your biggest audience is 25- 45 single females, then that’s who you
should target in your ads.

Again, simple and natural.

************
Thanks Chris.

If you want more step-by-step systems for getting more bootcamp clients or
even personal training clients, so that you can have more money and freedom
in your life…

…then you need Chris’ coaching. It’s the most in-depth internet marketing
program available anywhere on the planet for fitness trainers who want to
get more clients.

Click here for Coaching from Chris

“With Chris’ help, for my main keyword term I come up SEVEN TIMES on the
first page of Google. This ALONE tripled the number of clients I have. You
make marketing my personal training business on the internet EASY. Thanks
Chris, for everything!”
Luke Wold

Don’t make business hard for yourself.

Get professional help and get more clients so that you can help more people
and have less frustration in your life.

The key to success is good coaching from a mentor,

Craig Ballantyne, CSCS, MS
Creator, TT Bootcamps

PS – Chris can’t coach everyone…

…and he’s only taking a few new clients this week and then that’s it, no
more coaching spaces for a long time.

So get started getting more clients with his help here:

Click here for Coaching from Chris

It’s worth every penny to get awesome new clients and bootcampers. Let him
take care of your marketing so you can do the training.

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3 Tips From the Bootcamp Bootcamp Weekend

Do anything good last weekend?

I had a couple of family events, including a good ol’ family reunion.

Great times!

But that meant I couldn’t make it to the “Bootcamp Bootcamp” in
Louisville, Kentucky on the weekend.

So I had my good buddy, Pat Rigsby, give us three of the best darn
bootcamp tips from the weekend…

********************************************************************
3 Killer Tips From Bootcamp Bootcamp – By Pat Rigsby

We just wrapped up an incredible weekend with about 100 of the top
Fitness Bootcamp owners in the world at the first ever Bootcamp
Bootcamp.

We covered everything from the Top 5 Lead Generation Strategies for
Bootcamps to ways camp owners can maximize results for their members
using tools like bands, kettlebells and the TRX.

 

 

 

There had to be over 100 tips, tricks and strategies shared that
could propel a new camp to the six-figure mark in a hurry, but
sharing all 100 would make for a pretty long post – so here are my
top 3.

#1 – Pick two lead generation strategies and become epic at them.

Most mediocre business owners dabble in a bunch of things instead
of really committing to anything. Don’t be one of them.

Pick two high ROI lead generation strategies like public speaking
or power networking – and work them relentlessly.

You’ll get into a rhythm, be able to test and tweak and more than
anything else – you’ll get better and more confident at them.

So spend the next 90 days focusing on your top two lead generation
strategies and watch you business explode.

#2 – Don’t spend all your time chasing new people.

It’s often been said that it costs 10X as much to acquire a new
client as it does to re-sell and existing one.

Then why do most bootcamp owners spend all their ‘business growth
time’ chasing new prospects?

I can’t answer that – but I can tell you it’s a mistake.

Start spending more of your time focusing on internal marketing and
less on external marketing and your business will grow twice as
fast.

Instead of only offering one month of camp at a time, start selling
3 or 6 month memberships – or at least putting people on
auto-renweing memberships.

If you can get people to stay with you for 6 months instead of
four, spend $249 a month with you instead of $199 through upselling
them on Nutritional Coaching programs or supplements and get them
to refer someone here and there – your income will multiply right
before your eyes.

#3 – Great marketing is no substitute for a great camp.

I don’t care how good your marketing is, if you’re not delivering
great workouts with tons of energy – your camp will never become a
destination and you’ll forever be chasing new campers.

You have to create an atmosphere that campers love and can’t stop
raving about.

 

 

 

Greet them by name, provide better workouts, add music to the
workouts and create a competitive environment with Transformation
Contests.

If you want your campers to stay longer and refer often – you have
to make your camp more than a workout – it has to be an experience.

There you go – 3 tips that are easy to implement and guaranteed to
grow your business.
********************************************************************

Thanks Pat, awesome stuff!

Now get out there and apply those tips to your bootcamp,

Craig Ballantyne, CSCS, MS

PS – If you need more time to spend on working your top two lead
generations strategies…

…than “outsource” your workout design to the Turbulence Training
Bootcamp Workout programs.

You’ll get 31 done-for-you, no-equipment workouts – plus a whole lot
more marketing tips from top bootcamp biz owners.

Click here to get your TT Bootcamp workouts

Let me know if you want more tips from Pat!

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2 Bootcamp Challenges for You

Just finishing up 7 days here in Europe…did 3 days in Paris, 2 in
Amsterdam, and today we were in Brussels.

All the while filming TT workout videos and having fun.

But today while walking down one of the main shopping streets here
in Brussels I stumbled across a gym offering Cardio Bootcamp
Workouts.

That’s right, bootcamps have hit Europe.

 

 

 

They are everywhere, and they are radically changing the fitness
industry…so you must keep pushing to get ahead and the lead the
way in your city…or else!

And bootcamps aren’t just for big cities like New York and Los
Angeles (and Brussels?)…

In fact, I did two interviews last week with small town, big money
bootcamp owners Donovan Owens and Ben Warstler, about how they have
built 6-figure bootcamps.

 

 

 

It’s amazing, after all, that Ben has 170 campers in a town of only
3000 people.

And both of those guys told me their secret weapon was networking
and getting out there in the community.

I mean, frankly, you can’t even call that work…but that’s what
they are doing to create the fastest way to a 6-figure income in the
fitness industry.

So my challenge to you today is this…actually, two challenges.

First, use the Donovan Owens “Power-Networking” plan and list the
top 5 “power brokers” in your town that you can network with
tomorrow. Who do you know that knows someone who you should know?

As Donovan told me, he’s always on the phone networking. (Just like
I’m always doing online networking – and I love it and the results
it brings me.) So make that list and attack it tomorrow.

Your second challenge is to copy Ben’s “Small Town Joint Venture”
strategy.

I want you to list the top 5 businesses in your town that you can
work with to cross-promote your services and theirs. From restaurants
to hotels to yoga studios, there are dozens of business that you can
work with…even in a small town.

 

So that’s it. Get to work and let me know how it goes.

Au revoir mes amis,

Craig Ballantyne, CSCS, MS
Author, TTBootcamps.com

PS – Ironically, the last thing you should be spending your time on
as a 6-figure bootcamp owner is…

…designing workouts.

After all, that won’t grow your biz.

And since I bet that you and I share about 95% of the same training
philosophy, why not take the training burden off of your shoulders
and use the 21 Done-For-You workouts that I’ve designed.

Grab your workouts here and focus on building your bootcamps with
networking and joint ventures

There’s gold in the relationships you can build for your camps!

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Bootcamp Marketing Tip #1

Here’s bootcamp marketing expert Steve Hochman’s world famous “human billboard marketing tip”…

**************

The first thing I’m gonna talk about is my now world-famous human billboard marketing system.

Now, the human billboard marketing system works off of the law of reciprocity, where you do something nice for someone and they feel compelled to do something for you.

And it goes a little bit farther than that, but here’s how it works.  You’re gonna get 21 people that they’re gonna be your human billboards.

In other words, they’re gonna barter your Boot Camp services, and in exchange for getting free Boot Camp, they are gonna sign a contract that they will agree to refer one paying client per month.  All right?

So, they get free Boot Camp services.

But they’re gonna get YOU one free client per month.

And I’m gonna tell you about some really innovative tools you’re gonna give your human billboards to make it easier than heck for them to refer you tons of clients.

Now, let me show you how significant this is, and how you could go from zero to a six-figure income in 60 days with the human billboard marketing system.

If you take 21 human billboards and you times that by $199.00 per month, which is what I charge for my Boot Camps for a year contract on auto debit.  So, it’s $199.00 a month times 21 human billboards.

So, if each person refers you just 1 client, in 30 days, you’re gonna have 21 paying clients.

Twenty-one (21) paying clients at $199.00 a month equals $4,179.00 each and every month, after only 30 days, without spending one single penny out of your pocket.

Now, in month 2, those 21 human billboards are gonna refer you one more client.  That’s gonna bring you up to 42 paying clients at 199 a month, which equals $8,358.00 a month, by day number 60, without spending any money.

And $8,358.00 a month times 12 months equals $100,296.00 a year.

So, you see how powerful that is?  How easy it is to grow a Six-Figure Boot Camp?

How easy is it to get 21 people to be your human billboards, have them each refer 1 person a month, and sign a contract stating that they are going to do so?

Not only are they gonna refer you one person a month, but they’re not gonna tell a single soul about the very special deal that you gave them.  And after two months, you are on track to making $100,000.00 a year.

So, now, what you’re probably wondering is, “That sounds great, Steve, now where in the heck do I find these human billboards?”  And where I find them, and I’ll usually find about 21 of them in the first couple of days even, is on Craigslist.

But it’s more than just Craigslist.  You gotta know where to advertise on Craigslist for free.  Okay?

And there are six magical places to advertise for your bootcamp workout human billboards on Craigslist.

*********************************

To discover Steve’s 6 magical places to advertise your bootcamp on Clickbank…

…you’ll need to get your copy of the “Done-For-You” Turbulence Training Bootcamp Workouts and Steve’s bonus report on, “7 Killer Ways to Build a 6-Figure Bootcamp for Free!”.

Click here to get the Done-For-You TT Bootcamps Workout & Marketing Package

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Fitness Bootcamp Marketing : Do You Make This HUGE Mistake With Your Fitness Bootcamp Workouts?

I spent an entire weekend with bootcamp gurus Steve Hochman, Chris McCombs, and and Bedros Keuilian…

Awesome times!

They taught me so much about running fitness bootcamps, and I am going to interview them for the new bootcamp workout blog I’m building.

Stay tuned for secrets on how to build an amazing fitness bootcamp business while working just a few hours per day.

Can’t wait…

But in the meantime, let’s talk about 2nd biggest mistake in most bootcamp workouts that drives me freaking insane.

I saw a perfectly terrible example of it this morning.

As you might know, I walk my puppy, Bally the Dog, every morning here in Toronto, and five times per week we walk by a bootcamp class.

And every single day these trainers are doing something wrong.

Today, the big mistake was letting the class do the exercises with bad form.

Back when I was training 8-12 clients per day, I would get SEETHING mad watching other trainers put their clients through exercises while allowing bad form.

I bet my BP went to 220/160 watching that crap.

So negligent, and so ignorant.

Don’t you agree that this is irresponsible?

Teaching someone to do an exercise is NOT hard!

I just don’t understand why trainers allow bad form. So what if you are training 10-20 people at the same time, there’s no reason to allow it.

I know you’re sitting there nodding your head and agreeing with me.

I bet you see bad form all the time and it probably makes you mad too.

So let’s agree to do something about it. Let’s agree to commit to stressing proper form in our classes…after all, that will give our clients BETTER results!

Let me know how your fight against bad form goes,
Craig Ballantyne, CSCS, MS

PS – For the best NO-equipment workouts done with proper form…

…get your Turbulence Training Done-for-You Bootcamp workouts.

Plus, you’ll get Steve Hochman’s SEVEN secrets to NO-cost marketing that will help you build a six-figure bootcamp.

Click here to get that life-changing Fitness Bootcamp program!

PPS – With the best classes, fast results, and Steve’s marketing tips, I bet you can double your bootcamp income in just 3 months.

Let me know how it goes!

Fitness Marketing : Marketing Your Fitness Bootcamps With Facebook!

Twitter this. Facebook that. It seems like everyone is talking about Facebook and Twitter these days. The problem is that you have Facebook and Twitter accounts and only seem to waste time talking to old high school friends. So are these “social media” sites useless or are they really a good way to build your fitness business?

The good news is that Facebook and Twitter are proven ways to build fitness bootcamps, market your gym, and even sell more fitness ebooks and DVD’s. My research has shown that Twitter is better for selling e-books while Facebook is better for getting clients to bootcamps, gyms, and personal training. So let’s look at Facebook first.

The most popular way to use Facebook is to set up a personal profile and become friends with everyone you’ve ever known. But when using Facebook for professional reasons, you need to be picky about who you friend.

Focus on building a network of quality Facebook friends, as this can be even more powerful than building an email list, because with Facebook, you can learn much more demographic information about your friends (birthdays, age, interests, etc.).

The real power of Facebook is found in what is called, “the news feed”. Every activity and action you take inside of Facebook is relayed to everyone in your network (i.e. your friends) and this can spread virally.

The best way to use the power of the news feed is to share video and photos of your bootcamps and personal training facility. This will alert all of your Facebook friends, and if one of them watches your video, it will alert all of their friends that they are watching your video. That’s how your video can spread between networks and will attract high quality connections back to you.

You can also get high quality friends by creating a Facebook group. For example, if you live in Fargo, North Dakota, you might start a Fargo Fitness group, and invite everyone in Fargo who lists “fitness” as one of their interests to join. This is a great way to build quality friends and you can then have a conversation about fitness with those people, and eventually turn them to the topic of your training.

Each day you should add up to 20 new friends, focusing on high quality friends. You could even outsource the “friending” of people to an assistant. For everyone that signs up for your group, your assistant could go through their friend list and “add/friend” everyone from their list.

However, always focus on building relationships first, and don’t be too heavy-handed with your marketing or always asking people to buy or signup for training or bootcamps. Instead, just be friends and become a trusted expert in the area of fitness to your Facebook network. Once folks trust you, they will be happy and eager to pay for your services.

Finally, you can also use Facebook is to start a Fan Page. This might sound silly, but if you run a bootcamp in Fargo with 60 members who also use Facebook, then you should start a Fan Page devoted to your bootcamp and invite all of your members to join. This way, you can communicate directly to those fans without having to go through email (and therefore you don’t have to worry about pesky spam filters).

Plus, building a Fan Page will get indexed by Google, and folks searching for “Fargo Bootcamp” on Google will have a good chance of coming across your Facebook Fan Page. Just remember to put your keywords in the title of your Facebook Fan Page. Building a Fan Page is one of the fastest ways to get business boosting results with Facebook.

Even though that sounds like a lot of work, you only need to spend 10 minutes a day on Facebook. Log in, post a link, update your status, add a video, and tell your friends to check it out. That’s it. Soon you’ll have a full bootcamp and you’ll be making big bucks working just a few hours per day and having fun with fitness bootcamp workouts.

Discover “Done-For-You” Bootcamp workouts to help you make six figures running fitness workouts at:

Craig Ballantyne is a Certified Strength & Conditioning Specialist and writes for Men’s Health and Oxygen magazines and will help you burn fat without long, slow cardio sessions or fancy equipment.

Discover more money making bootcamp secrets at boot camp fitness workout marketing secrets to help you make more money teaching fitness while working less than ever before.

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