5 C’s For Your Bootcamp Success
January 3, 2010 by Craig Ballantyne
Filed under Bootcamp Marketing Tip
Happy New Year!!!
Wishing you an amazing 2010…and it will be, I promise, because Bootcamps are still on the way up. Their stock is rising, and as a
result, so is yours.
Today I want to talk about the “5 C’s” that are keys to your success in 2010…
(NOTE: I actually sent these tips out to the folks on my “how to make money on the internet” email list, but they apply just as well to anyone who wants to boost their income with bootcamps.)
#1 – Continuity
It doesn’t matter if you’re just starting, or if you have 100 campers per month – you need to structure your business to include an offer for continuity.
You don’t need a membership site or forum.
It could be some type of supplement (i.e. lots of trainers are doing well with ProGrade supplements).
Even if you just add 5 people per month at $20, that will be an automatic $1200 per month by the end of 2010.
Also, and this goes without saying, but you must have your campers on EFT on a monthly basis…no more taking checks or taking 2 weeks off your bootcamps every 6 weeks.
Get started now.
#2 – Confidence/Charisma
Some days I think the only factor separating the most successful from the struggling is simply their confidence.
If a dog can smell fear, I think a prospect can smell a lack of confidence…so you must take a really good long hard look at what image you are conveying to your campers.
Are you confident or insecure?
If you’re the former, you’ll be successful. If the latter, you’re going to continue to struggle.
#3 – Character
You must be exciting, entertaining and fun. You need to be a character. You nee to set yourself apart. You need to talk about things that no one else in your market is talking about.
You need to create a cult of personality around you. Combine character with confidence and its game over for your competition.
#4 – Celebrity
There are more ways to use celebrity than to just hire an actor, so think creatively.
Can you create celebrities among your campers?
Can you be a celebrity?
Can you connect your product to a celebrity?
Can you be “anti-celebrity”? (I.e. anti-celebrity diets?)
Anyone can be a celebrity, and you have to use it in your marketing.
#5 – Clients
Once you have a client, you now have someone who trusts you and is willing to take your recommendations to heart.
So when you’ve solved one of their problems, start solving the rest of them – either by offering more services or referring them to other experts.
Be their top source to solve all of their problems.
Put the 5-C’s into your business and 2010 will be the year you “CRUSH IT”.
To your success,
Craig Ballantyne, CSCS, MS
PS – That’s a lot to think about right?
So let me add in a 6th “C”…
Take all the frustration and time out of workout planning by using my done-for-you TT Bootcamp workouts here:
Plus, you’ll get lots of client-attraction marketing secrets from the 6-figure bootcamp champ himself, Steve Hochman.
Have an amazing 2010!!!