5 Holiday Bootcamp Marketing Tips
December 9, 2009 by Craig Ballantyne
Filed under Bootcamp Marketing Tip, Fitness Bootcamp Marketing
I bugged Steve Hochman and Bedros Keuilian to give you some holiday bootcamp marketing tips…and to get you set up for more campers in January.
Tip #1 – Implement a 21 day rapid fat loss challenge
You’ll set this up for a $97 fee…and everyone who takes this offer gets unlimited bootcamp and a 21-day meal plan.
Then you can up-grade them when they come in by offering them 7 extra days (for 28 days total) as long as they sign up to start the monthly program after the 28 days…
Let them know that it’s a no brainer because IF during the 28 days, they decide they don’t want to continue, they can cancel with no
penalties or hassles.
Of course, thanks to your amazing workouts, they’ll be hooked on your bootcamps and will become a raving fan for life…so they’ll stick around much longer than 28 days.
It a really cool way to get new people in on a promo now that takes them through the new year…and that way they already know, like, and trust you for their New Year’s fitness solution.
NOTE: If you don’t have time to do this before Christmas, no worries, just start it up after Christmas…perfect way to get new clients in for New Year’s.
For more info, search the 21-day rapid fat loss program on Bedros’ blog here:
Tip #2 – Give Your Current Campers Plastic Gift Cards
If you’ve read the interview I did with Steve, you know he loves giving out plastic gift cards to clients.
So give each of your bootcampers a $20 gift card to Starbucks (for them) along with five $100 plastic bootcamp gift cards to give to
Each bootcamp gift card is worth $100 of bootcamp, and that will be another way to get new clients hooked on your workouts…and it makes your current campers look awesome for giving out that cool gift.
Tip #3 – Reward Your Current Members…
…by getting a free service from the local tanning salon, spa, chiropractor, and nail salon, and combine them into one big certificate and gift it to your clients.
Okay, those are great…but we’re not done yet…here are MORE TIPS from Bedros on how to prepare for the January rush…
Tip #1 – Offer free Saturday boot camps every Saturday in January for the entire community. This has worked awesome for California fitness expert, Josh Carter.
Tip #2 – Make January the bring a friend for a week month. Each member can bring 4 friends throughout the entire month (one friend per week). This is a killer referral system.
Whew. There you go.
That will get you off to an amazing start for 2K10, while finishing strong in 2009.
To your success,
Craig Ballantyne, CSCS, MS
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