5 Steps to the Best Bootcamp Workouts in Your City
May 28, 2011 by Craig Ballantyne
Filed under Bootcamp Marketing Tip
If you want to have the best bootcamp workout classes in your city, then there are a few things you must be doing in order to dominate. Today, you’re going to discover the most important factors for world domination with your boot camp – and all of these are proven by some of the most creative fitness minds in the business.
Step 1 Make Your Boot Camp Stand Out
First, you have to differentiate your bootcamp from all of the other competing bootcamp classes in your neighborhood. Perhaps it is location, equipment, the amount of time of each class (for example, a 30-minute express bootcamp), a program that serves only women, a program that has child care, or even a program that promises the most intense workouts in your city. So study your marketplace and identify the absolute best hook for your bootcamp, and then get out there and tell the word.
Step 2 Network to Grow Your Boot Camp Locally
Second, you need to network with local businesses. And I don’t just mean going in, dropping off a few flyers, and then on to the next one. Instead, pick your top 5 businesses – the ones that you know will send you a massive amount of referrals – and work with these partners, treating them like gold along the way. Remember, they are referring their customers to you – so their reputation is on the line. Create incentives for referring, and you’ll develop a steady stream of new bootcamp members.
Step 3 Bring the Energy to Your Boot Camp
Third, you need to bring more energy than anyone else in your city. You need to be high-energy, motivating, and inspiring at all times. It doesn’t matter how rough your day has been, when it comes time for your bootcamp workout, you have to put on the show. Develop a ritual that allows you to summon the positive mindset, energy, and encouragement needed to provide your bootcamp clients with the best hour of their day – because no matter how good or bad you are, it really will be the best hour of their day (because they aren’t working or stressed out by family). Give it all you’ve got, and your clients will remember the powerful feeling and encouragement that you have provided.
Here’s one of my favorite quotes ever that you should printout and put on your computer, on your car dashboard, and bootcamp workout clipboard:
‎”People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou
Powerful, powerful words.
Be the person that brings energy, entertainment, and encouragement to your clients.
Step 4 Bodyweight Exercises
Fourth, you need the best bodyweight exercises to keep your clients entertained and overjoyed with each workout. And I’m only going to talk about bodyweight movements here, because if you have a strong library of no-equipment workouts, you’ll be able to give your clients an amazing workout, anytime – anywhere. So if your equipment gets stolen, or if you don’t have an indoor facility and can only train in a park, your bootcamps will still be the best because of your bodyweight routine expertise.
Step 5 – Create Your Boot Camp Workouts Plan
Finally, fifth, you need to have a plan in place to get your clients on a 12-month commitment, preferably with the cash paid up front so you can finance the marketing and future client attraction of your business. Build up a base of capital that allows you to attract more amazing bootcamp clients. This may sound intimidating, but it really just requires a simple system, and my friend Bedros Keuilian and I discuss it in the TT for Bootcamps Complete Business system.
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