3 Bootcamp Tips from the Sketchy Side of Town

August 3, 2010 by  
Filed under Bootcamp Marketing Tip

31-Done For You TT Boot Camp WorkoutsJust got back from 2-hour dog walk to the beach where I had a little swim and dog wrestling with Bally the Dog (and yes, we have a beach here in Toronto).

On our walk over, we saw a guy wearing a mesh shirt. Man, I haven’t worn one of those since I was 9. You?

My neighborhood is pretty gritty…there are a disproportionate number of overweight, cigarette smoking people who drive those power scooters everywhere.

Heck, one Saturday at 10am I was almost run over by woman driving her power scooter with one hand while she was eating fried chicken with the other hand. Definitely entertaining.

And every night there’s a trainer who runs a bootcamp in a big park by my place, right beside homeless guys drinking tall boys of beer.

No joke.

The ol’ East Side of Toronto. Good times, I tell ya.

By the way, that trainer is doing okay with her camp…she has about 6-8 women in there, but they don’t seem to be getting results.

Fortunately, she could be doing so much better – in terms of numbers and in getting her clients results if she just used these 3 tips from the “sketchy” side of town…

1) Set SMALLER Goals

This advice is the exact opposite of what most people do when setting their goals.

Everyone is told to dream big and set HUGE goals…but that might be wrong.

In the book I’m reading, “Bringing Out the Best in People“, human behavior experts actually recommend setting small, easy-to-reach goals so that your clients succeed, and therefore you can offer them positive reinforcement.

This positive reinforcement keeps motivation high and keeps them doing  what you want them to do.

On the other hand, when people set massive goals, such as losing 30 pounds in a month, they fail and that failure is negative reinforcement, and it causes  them to quit.

So each workout, set a small, achievable goal for each camper, and when they achieve it, give positive reinforcement.

That way they will continue with the correct behavior. So simple, so effective.

(You can totally use this on your spouses too…but use it for good, not evil!)

2) Build a Better Bootcamp with this Workout

Instead of her old-school crunches and aerobics-style moves, she should be using my no-equipment needed Bodyweight Cardio circuit.

Check this out…one of my best bodyweight workouts yet…AND it is filmed in the same park as that trainer’s bootcamp.

=> http://www.youtube.com/watch?v=6qXxpWOow3s

Let me know what you think.

3) Now for a tip on getting MORE clients…

…this one from Steve Hochman:

She could use the “human billboard marketing system.”

She would get 21 people who get her bootcamp for free, BUT in exchange they sign a contract that they will agree to refer one paying client per month.

Interesting, huh?

If you take 21 human billboards and they get you just ONE client per month, that is 21 times $199.00 per month in income (presuming she charges $199 per month for the bootcamp).

Boom! Automatic $4k per month. It’s that simple.

And each month you get another $4k in new clients as the human billboards continue to refer you new clients (as agreed upon in their contract). Cool! And it doesn’t require you to sell, sell, sell.

Steve and I are dedicated to helping you live the life of your dreams while helping dozens – if not hundreds – of clients to lose fat in your bootcamps.

Talk to you soon,Bootcamp Workouts and Bootcamp Marketing Tips

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

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