3 More Bootcamp Workout Trends for 2010
June 16, 2010 by Craig Ballantyne
Filed under Fitness Bootcamp Marketing
You ever write an article and then realize you totally left out important information?
That’s how I felt yesterday after sending you the 3 big bootcamp trends for 2010. I totally left out 3 MAJOR bootcamp success factors.
1) Bootcamp owners who energize & inspire will win
Remember this quote:
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
I can’t emphasize enough how important it is for you to bring high energy to every bootcamp you teach. But that’s not a new trend, however, your role goes beyond just energizing and even motivating your bootcampers.
What you need to do is get all of your bootcampers to join a Facebook Fanpage set up exclusively for YOUR bootcamps. On that page, you’ll post a powerful quote every morning. You’ll recognize specific bootcampers for their efforts. You’ll provide the social support and inspiration that might be missing from their lives.
To see an example of how to run your Facebook Fanpage, please join mine here:
2) Bootcamp owners who provide a complete set of tools will win
We all know that bootcamp clients can bust their butts in a workout but if they are eating poorly, they will get minimal results.
So you need to go beyond just providing great workouts and generic nutrition advice.
Bootcamp owners who go the extra mile and provide written meal plans, grocery store tours, shopping lists, and fat loss recipes (something you can provide on your Facebook Fanpage) will be the trainers who have the most clients getting results and giving referrals.
Take 10 minutes today between camps or while driving to your evening workout and make a list of ways that you can help solve the nutrition problems of your bootcamp clients.
3) Themed Bootcamps
Back to marketing…while Steve, Bedros, Chris, and Leanne give amazing tips in their bonus interviews in the TT Bootcamps System, I have thought of some new ideas.
I really think we’re going to see bootcamp owners dominate their area when they move towards niche markets with themed bootcamps.
If you specialize (i.e. holding Mom and baby bootcamps, bridal bootcamps, advanced butt kicking, beginner weight loss, or even “age defiance” bootcamps), you’ll be able to differentiate your bootcamp and provide a better, more powerful experience.
You will also be able to charge more because you are offering SPECIFIC solutions to more UNIQUE problems. Don’t try to be everything to everyone, because then you’ll be competing against everyone else, making your business a commodity.
To your success,
Craig Ballantyne, CSCS, MS
Author, TT Bootcamps
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