3 Bootcamp Tips from the Sketchy Side of Town

Just got back from 2-hour dog walk to the beach where I had a little swim and dog wrestling with Bally the Dog (and yes, we have a beach here in Toronto).

On our walk over, we saw a guy wearing a mesh shirt. Man, I haven’t worn one of those since I was 9. You?

My neighborhood is pretty gritty…there are a disproportionate number of overweight, cigarette smoking people who drive those power scooters everywhere.

Heck, one Saturday at 10am I was almost run over by woman driving her power scooter with one hand while she was eating fried chicken with the other hand. Definitely entertaining.

And every night there’s a trainer who runs a bootcamp in a big park by my place, right beside homeless guys drinking tall boys of beer.

No joke.

The ol’ East Side of Toronto. Good times, I tell ya.

By the way, that trainer is doing okay with her camp…she has about 6-8 women in there, but they don’t seem to be getting results.

Fortunately, she could be doing so much better – in terms of numbers and in getting her clients results if she just used these 3 tips from the “sketchy” side of town…

1) Set SMALLER Goals

This advice is the exact opposite of what most people do when setting their goals.

Everyone is told to dream big and set HUGE goals…but that might be wrong.

In the book I’m reading, “Bringing Out the Best in People“, human behavior experts actually recommend setting small, easy-to-reach goals so that your clients succeed, and therefore you can offer them positive reinforcement.

This positive reinforcement keeps motivation high and keeps them doing  what you want them to do.

On the other hand, when people set massive goals, such as losing 30 pounds in a month, they fail and that failure is negative reinforcement, and it causes  them to quit.

So each workout, set a small, achievable goal for each camper, and when they achieve it, give positive reinforcement.

That way they will continue with the correct behavior. So simple, so effective.

(You can totally use this on your spouses too…but use it for good, not evil!)

2) Build a Better Bootcamp with this Workout

Instead of her old-school crunches and aerobics-style moves, she should be using my no-equipment needed Bodyweight Cardio circuit.

Check this out…one of my best bodyweight workouts yet…AND it is filmed in the same park as that trainer’s bootcamp.

=> http://www.youtube.com/watch?v=6qXxpWOow3s

Let me know what you think.

3) Now for a tip on getting MORE clients…

…this one from Steve Hochman:

She could use the “human billboard marketing system.”

She would get 21 people who get her bootcamp for free, BUT in exchange they sign a contract that they will agree to refer one paying client per month.

Interesting, huh?

If you take 21 human billboards and they get you just ONE client per month, that is 21 times $199.00 per month in income (presuming she charges $199 per month for the bootcamp).

Boom! Automatic $4k per month. It’s that simple.

And each month you get another $4k in new clients as the human billboards continue to refer you new clients (as agreed upon in their contract). Cool! And it doesn’t require you to sell, sell, sell.

Steve and I are dedicated to helping you live the life of your dreams while helping dozens – if not hundreds – of clients to lose fat in your bootcamps.

Talk to you soon,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

Incoming boot camp search terms:

• bodyweight bootcamp
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• what to say to promote a bridal bootcamp

3 More Bootcamp Workout Trends for 2010

You ever write an article and then realize you totally left out important information?

That’s how I felt yesterday after sending you the 3 big bootcamp trends for 2010. I totally left out 3 MAJOR bootcamp success factors.

1) Bootcamp owners who energize & inspire will win

Remember this quote:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

I can’t emphasize enough how important it is for you to bring high energy to every bootcamp you teach. But that’s not a new trend, however, your role goes beyond just energizing and even motivating your bootcampers.

What you need to do is get all of your bootcampers to join a Facebook Fanpage set up exclusively for YOUR bootcamps. On that page, you’ll post a powerful quote every morning. You’ll recognize specific bootcampers for their efforts. You’ll provide the social support and inspiration that might be missing from their lives.

To see an example of how to run your Facebook Fanpage, please join mine here:

=> http://www.TurbulenceTrainingFanpage.com

2) Bootcamp owners who provide a complete set of tools will win

We all know that bootcamp clients can bust their butts in a workout but if they are eating poorly, they will get minimal results.

So you need to go beyond just providing great workouts and generic nutrition advice.

Bootcamp owners who go the extra mile and provide written meal plans, grocery store tours, shopping lists, and fat loss recipes (something you can provide on your Facebook Fanpage) will be the trainers who have the most clients getting results and giving referrals.

Take 10 minutes today between camps or while driving to your evening workout and make a list of ways that you can help solve the nutrition problems of your bootcamp clients.

3) Themed Bootcamps

Back to marketing…while Steve, Bedros, Chris, and Leanne give amazing tips in their bonus interviews in the TT Bootcamps System, I have thought of some new ideas.

I really think we’re going to see bootcamp owners dominate their area when they move towards niche markets with themed bootcamps.

If you specialize (i.e. holding Mom and baby bootcamps, bridal bootcamps, advanced butt kicking, beginner weight loss, or even “age defiance” bootcamps), you’ll be able to differentiate your bootcamp and provide a better, more powerful experience.

You will also be able to charge more because you are offering SPECIFIC solutions to more UNIQUE problems. Don’t try to be everything to everyone, because then you’ll be competing against everyone else, making your business a commodity.

You MUST be different.

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

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3 Bootcamp Fitness Trends for 2010

I realized, after watching the England vs. USA World Cup game on Saturday afternoon, that everyone loves predictions. It was almost as entertaining to see all the “experts” predict the score of the game than it was to watch the match.

Only one expert got the score right, although it’s no big deal to be wrong…letting in the weakest goal in World Cup history, on the other hand, has serious consequences. Poor old Robert Green.

And while watching the match, I realized it’s not too late to make my own predictions on the most important bootcamp trends for 2010.

But these predictions aren’t just guesses. I don’t expect to be wrong, but I can assure you that failing to pay attention to these predictions will have serious consequences.

So here are the 3 bootcamp trends that I predict will separate the ELITE bootcamp trainers from those who struggle.

1) The trainer with the most interval training variations will win

You simply can’t do long, slow, boring cardio in a bootcamp. First, you already know that isn’t a good use of your time. And second, no bootcamp client will stick around paying you $10-20 per session just to be told to run around a park for 20 minutes.

But since almost every bootcamper is there for fat loss, that means you have to come up with fun, cool, and new ways to do interval training. You can’t rely on just one method.

You can use fun games, obstacle courses, shuttle runs, intervals with equipment, and TT Bootcamp style challenges to replace traditional interval training where you run in a straight line.

The more options you have, the more your clients will get results, love your bootcamps, and refer their friends to join your bootcamp.

2) The trainer with the most exercise weapons will win

I’m not just talking about workout straps, kettlebells, stability balls, power wheels, and bands. Those are all really cool to have, but they cost “the big bucks” (especially if you have a big class) and equipment is always a pain in the butt to carry around.

So the best way to stock your training arsenal with a wide variety of exercise weapons is to know as many bodyweight exercises.

If you don’t know at least 10 different pushup variations, 5 unique ways to do lunges, or 11 different ab exercises (not including crunches, since you want to avoid that movement), but your competition does, then you could find yourself in trouble as bootcampers look for new challenges and variety in your workouts.

I highly recommend you search high and low, on Youtube and in old school bodyweight training books to find as many bodyweight moves as possible to liven up your bootcamps.

3) The trainer with the most marketing tools will win

At the end of the day, you can still have the biggest exercise database and the coolest equipment, but if you don’t have bootcampers than you don’t have a bootcamp!

That’s why you need to learn simple, easy, and powerfully effective bootcamp marketing ideas from my friends Bedros Keuilian, Steve Hochman, Chris McCombs and Leanne Ellington. I interviewed them for the TT Bootcamps program as free bonus to give to you to make sure that you have everything you need to succeed with your bootcamp.

To help you take advantage of these 3 trends, I have put together the ultimate bootcamp training and marketing resource here:

=> http://www.TTBootcamps.com/31workouts

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

Incoming boot camp search terms:

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10 Step Guide to Becoming a Successful Personal Trainer

Is personal training still a good career? How do you get started in the industry? What certifications are the best? All of that and much, much more in this 10 step guide to becoming a successful personal trainer….

First, you have to care about people, not money. If you care about people and you’re passionate about exercise, health, and nutrition, then personal training should be a great career fit for you.

However, it’s not rainbows and lollipops.

Most trainers barely eek out a living. If you already have a job, the best thing to do would be to volunteer to train a few friends at all times of the day (you’ll need to enjoy training someone at 6am and 7pm on the same day if you want to have a full time job in the industry). It’s not a 9-5 gig, but if you love it, you’ll live with that, right?

What about the economy? Will personal training remain a viable career in the new economy?

The good news is that fitness bootcamps have become more popular and that gives you the opportunity to help more people while making an equal or greater income than regular one on one training.

Other bright sides: Depending on where you live, there is likely to remain a desire for one-on-one training from upper income individuals. Obviously if you live in Hoboken, NJ, the demand will be greater than if you live in Detroit, MI.

My friend and successful personal trainer studio owner Alwyn Cosgrove says that both the low-priced big box gyms and the high-end private personal training studios are doing well right now, but the guys in the middle are not.

Corporate fitness programs also seem to be a positive opportunity going forward as companies work to decrease their health insurance costs (among the many benefits of having healthy, fit, employees).

But there’s also the reality of the the down side. I’m not optimistic the general US economy is going to get better anytime soon…nor the economy in Europe…although Canada and Australia should fare better and Asia probably holds the greatest opportunity. The South American market is maturing, but will be years before it is like that of Canada or Australia.

That said, marketing expert Dan Kennedy likes to say, “all weather is local“…meaning no matter what the average American unemployment rate, there is always going to be areas where there are a lot of people with above average incomes and interest in one-on-one personal training…I guess it all depends on where you live – or on your flexibility in traveling for this career.

And if you’re just getting started, your options are like most other industries…you will need to “apprentice” somewhere when you start out…and this could mean working in a private studio or a big box gym.

Like everything in life, your success depends on the connections you make. In order to make the right connections, you will need to invest in your education by traveling to seminars or in an internship. These types of investments are usually worth every penny and more.

While still in University (which cost a large fortune), I spent a smaller fortune traveling to strength training seminars. But again, it was worth every penny.

With that general advice out of the way, let’s get into…

The 10 Step Plan for Success in the Fitness Industry

Here’s what I would do if I had to do it all over again…

1) I would get a certification from ACE, ACSM, NSCA, NASM, Can-Fit Pro (if canadian), CPTN (if Canadian), ISSA, or CHEK.

2) I’d get insurance (you should be able to do this without a certification – but I’m not 100% sure).

3) I would start training everyone and anyone I could for free (friends, family, work mates)

If you take the 6am-7pm personal training test (mentioned above) and pass it with passion, then keep going. If not, admit the fitness industry is not for you, and just stay passionate about fitness as a hobby, and re-commit yourself to your current job or continue to look for something else on the side.

I’m one of those optimists who believe that we all should be able to find a vocation in life that we love and are passionate about.

Also, one exercise I suggest you do – even before you start all of this – is to ask yourself:

• “What is my purpose/higher calling here on earth?”
• “What did my higher power put me here on this earth to do?”
• “Who was I put here to serve?” (this helps you determine your “niche market”)
• “What skill/ability do I have that NO ONE else in the world can do better?”
• “What do I want my legacy to be?”

This will guide you through the rest of the steps…

4) As soon as possible, I’d start finding paying clients through referrals.

(NOTE: I’d be doing all of this as a “side gig” while sticking to real job. Yes, it’s going to cause burning the candle at both ends…but these transitions always do).

I’d also develop a business based around group training (semi-private groups or large bootcamps) as soon as possible.

5) I’d start connecting with all local experts/veterans of the fitness industry. Find a mentor. You might have to knock on 20 doors till you find the right person, but it will be worth it.

6) I’d start attending seminars as soon as possible. Be strategic about your attendance…make a list of questions to ask and people to meet and don’t leave until each objective is crossed off. The most successful trainers are often the ones who leave with the most resources. And never, ever stop learning. If you do, you’re done. You’ve lost your passion and it’s time for you to move on.

7) I’d continue to network, build relationships, help others, and grow “the pie bigger” rather than trying to increase only my slice of the pie. Help as many people as you can.

“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Zigler

Each day I’d spend time focusing on my gratitude for the opportunity to work my dream job (if the earlier line of questioning has determined this is it). I’d focus on being happy and ignoring the negativity that fills the world. I’d take the energy that other people spend on fighting the negativity and I’d direct it into even more passion towards helping others, learning more, and becoming better at what I do.

People are attracted to passionate people.

Remember the Crocodile Hunter (RIP). Crikey, he made people care about snakes and spiders. If he can do that, then you and I can make people care about feeling amazing and reaching their full potential through nutrition and exercise.

9) I’d follow passionate people in other industries through Facebook and Twitter. Follow Gary Vaynerchuck (read his book, “Crush It”), Carrie Wilkerson, and your favorite music stars and actors (positive people only). Watch how they interact with people and make their followers happy. Learn from them and do the same for the people who look up to you.

10) Believe in yourself. Whether it is losing fat or building the career of your dreams, everyone success story I’ve met KNEW that without a doubt they were going to be a success. They ALL believed in themselves. You must do that too.

So think back to when you were doing something that you KNEW was going to happen (could have been when you KNEW that you were going to get your spouse to marry you, or when you KNEW that your team was going to win your high school football championship or when you KNEW that you were going to ace that final exam)…that’s the feeling that you must have now.

You MUST have that feeling, you must have confidence, you must have passion, and you must have that helping mindset (others call it an “abundance mentality”). Those are the “gotta haves” that only you can build in yourself…the fitness info is easy to teach (it’s not rocket science)…the technical skills should never be an issue…its the “inner game” that is up to you.

That’s it. The 10 steps to becoming a successful personal trainer.

Your friend,

Craig Ballantyne, CSCS, MS
Author, TTBootcamps Workouts

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7 Traits of Successful Bootcamp Owners

Disclaimer: I admit, I first wrote this article about the “7 traits of successful online business owners”…but these apply to bootcamp
owners as well.

I think you’ll agree…

************************
I’ve studied and interviewed a lot of experts over the last 12 years that I’ve been building my business and I’ve found 7 main reasons why other people are so successful:

1) They are confident

This is the underlying foundation of every success story…and on the other hand, a lack of confidence is a common factor in every
struggling biz owner that I meet. I know it’s harsh, but it’s true.

The most confident bootcamp owners who are out there talking up their camps to everyone are the ones with the most clients.

2) They have a driving desire to help others & create amazing content

Every top success story is a go-giver…they realize that to achieve their goals, they must help others succeed too…that’s why you see
the top bootcamp owners giving away such great information.

Plus, bootcamp owners who hold client appreciation functions and who get involved with local charities are the big success stories.

3) They never settle for the status quo.

No matter how big their bootcamps or current location, the top success stories are always looking ahead to the next project and
working to do even better. They are not complacent and realize that they might have to completely re-invent their business in order to grow to the next level.

4) They are lifelong students of self-improvement.

The top 5% of people I’ve ever met have always been the same folks who invest in every resource that is made available. They turn over every rock to find the information they need. That’s the mark of a lifelong student and ultimate success story.

5) They are positive people who attract other amazing people into their life

Successful people draw other successful people to them…this is the law of attraction that I believe in…and it goes back to being confident, being a go-giver, and never settling. Those are the types of people other successful people want to be around.

6) Successful people are entertaining.

They tell amazing stories and let you get to know them, even if it is just through emails and online video. So that’s why you need to
include your personal story in your bootcamp marketing (like my friend Leanne Ellington does).

7) They deliver amazing value to their clients.

Your clients want to be inspired, motivated, encouraged, and shown exactly what to do in order to reach their dreams. And that’s exactly what all top success stories do for their audience. They give, give, give, and it’s always amazing content delivering the highest value for their fans.

Listen, everyone wants to be told exactly what to do…we are all looking for the Blueprint to Success in life…and we want to be told by an expert who has complete confidence in what they are saying.

Doing that is the mark of a top success story…they spell out every action and don’t let any alternative ideas enter the reader’s mind.

So take a look at those 7 reasons why people are mega-success stories and identify where you are strong and where you need improvement.

All of these factors are under YOUR CONTROL to change.

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamp Workouts

Incoming boot camp search terms:

• 7 traits
• successful

Bootcamp Marketing to Do Everyday

One of my Turbulence Training assistants has been slowly and steadily building a bootcamp business from scratch.

And I’m very proud of her.

She did this after being laid off from her job…and she wasn’t even a trainer.

But she got certified.

Started a camp in her basement.

And just keeps going and going and going.

She’s like the Energizer Bunny.

And everyday she’s doing ONE THING to move her business ahead.

So you need to do that too.

That could mean:

• Sending a press release
• Faxing a potential business partner
• Emailing a TV reporter
• Submitting an article to a magazine
• Writing an article for ezinearticles.com
• Talking to a joint venture partner or local business
• Setting up a referral program
• Recruiting human billboards
• Etc.

So simply make that ONE THING a daily priority.

Commit to this rule:

Your day isn’t done until you’ve promoted your bootcamp and you, somehow, someway.

Every day you do one thing to move your business along.

It doesn’t matter how tired you are from teaching bootcamps all day, just promise me, you won’t “clock out” until you’ve done ONE THING to move your business along.

Personally, each day I have an excel spreadsheet of tasks that I must check off before it is “play time”.

This includes, posting to 4 blogs, submitting an article to a specific website, contacting a potential affiliate, contacting a potential business partner, reviewing my website statistics, and sending an email to someone thanking them for all their efforts.

It doesn’t matter if I’m at home or on the road, I get this done – EVERY DAY.

Heck, I even did all of these things while I was in Miami this weekend for the SuperBowl.

I never stop. Can’t stop. Because you know the competition isn’t taking any time off. Not in this industry.

And not in your city either, where a new bootcamp pops up everyday, right?

But don’t worry.

Be consistent, and you’ll rise to the top.

Keep the ball rolling, and soon you’ll have a bootcamp business as big as you want it to be.

Stay strong,

Craig Ballantyne, CSCS, MS
Author, TTBootcamp Workouts

PS – And don’t worry about your bootcamp workouts…

…I’ve got you covered.

Click here to get the TT Bootcamp workouts you can use anytime:

=> http://www.TTBootcamps.com

Let me take care of your workouts while you take care of getting more people into your bootcamps.

How to Get Your YouTube Videos Watched More Often

Before I give you these tips, I want to say that I have NO IDEA whether or not these tips will increase SALES on your website. All I know is that they will help increase the number the views that each of your videos get on YouTube.

1. Put more action and less teaching in your videos.
2. Add “hard rock” tracks (essentially making your workout clip a music video.

You can get royalty free music at www.freeplaymusic.com – and there are some decent riffs on there.

Here are more tips from Andrew Locke, one of the Internet’s top video experts and owner of the Internet TV Show, www.HelpMyBusiness.com.

1. Keep the video to less than 60 seconds.
2. Make the first 10 seconds as INTERESTING as possible.
3. Use an attention grabbing headline
4. Create a video that is not a blatant ad
5. Make it cute, funny, shocking or controversial
6. Provide compelling content. Be original, not boring.
7. Tell your list to go and watch it!
8. Embed the video on your site and blog
9. Tell your affiliates to embed the video on their sites and blogs

And make sure to use your city and fitness keywords in the title. You should be able to dominate youtube and even Google search with video.

Craig Ballantyne, CSCS, MS
Creator, www.TTBootcamps.com

Incoming boot camp search terms:

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How to Use Holidays to Promote Your Bootcamp

One thing you always need to be doing is finding ways to call attention to your business and products.

It’s a busy marketing world, and you need to be creative in order to find a reason why your prospects should choose you over your competitors.

Fortunately, the calendar provides us DOZENS of opportunities each year to hold special promotions for our prospects and customers.

Really, there is a never any reason to miss an opportunity to promote your bootcamp. All you need to do is to create your own fame with any traditional holiday, as well as special events related to your industry.

Here’s a list of all the major holidays, plus additional times of the year when you can ADD MORE VALUE to your bootcamp to create a higher-value experience, or use as a good reason why to contact new prospects or past customers and get them back into your camps.

1) New Year’s Resolutions/“Fitness Season” 3-day promotions

Okay, doing a promo for New Year’s goes without saying since we are in the fitness industry, but I’m still surprised how few promotions I see at this time. People are “red hot” for fitness at this time of year, and you need to do everything you can to stand out among the hundreds of fitness choices consumers have at this time.

In particular, combining your New Year’s promotion with a Transformation Contest kick-off is the smartest thing you can do – so use a 21-day Rapid Fat Loss plan to get folks into your camp and hooked on your workouts.

If you currently don’t have a transformation contest running, then take an hour and write out the rules, pick the prizes, and get people involved. I’m kicking myself for not doing these sooner!

2) Every Monday

While on the topic of New Year’s resolutions, I just wanted to add that contacting your prospect list or Facebook fanpage or running an ad in your local paper on Monday’s will often give you the best results in terms of sales.

Why?

Because every Monday is like a mini-New Year’s Day, where readers return from the weekend vowing to eat better and exercise. Therefore, they flock to fitness programs to get started.

3) The SuperBowl

Why not create a fun week of pre-Superbowl promotions, focusing on Superbowl Challenge workouts, a nutrition day where you give away healthy recipes for the big day, and workouts where you divide your campers into teams – named of course for the two teams in the Superbowl.

There are so many ways you can tie into the game – even for a women’s only camp – that will get folks talking about your bootcamp.

And that’s what you should be trying to accomplish everyday…Tying your business in with current events is an easy way to keep your communications with your readers fresh, interesting, welcome, and effective.

And it’s not hard – all of your communications with your list should be like having a conversation with a friend. Did you happen to have at least 1 conversation with a friend about the Superbowl? Sure, even if you talked about how much you dislike the “big day” and all the overeating, you could have simply made your promotion about that.

4) Valentine’s Day

With a surname like Ballantyne, I’d be a fool not to do some type of Valentine’s Day promo. Heck, even Ryan Lee used my name in his Valentine’s Day promotion. Yet aside from Ryan and myself, everyone can still use the biggest, sappiest holiday of the year to promote their bootcamp.

My friend and Online SuperProfits Mastermind Member, Rommel Acda, runs an ANTI-Valentine’s day bootcamp at his gym for all of the single women…and they love it.

Now tell me, you don’t think you could get some amazing PR if you did something like that? It would be awesome…and probably one of the most intense workouts ever!

5) Spring Break

Everyone wants to lose fat for Spring Break, so you could in fact start mentioning this in your materials as early as January 1st. Fortunately, Spring Break week occurs at different times for different areas of the country, as well as different levels of school, so you can get a lot of mileage out of these types of promos.

Find out when the kids of all of your campers celebrate Spring Break and then start a countdown to Spring Break Transformation Contest.

Or you could run a special Spring Break bootcamp for high-schoolers during their week off to make some extra cash for your very own Spring Break getaway.

Those are just 5 killer ways to promote your bootcamp while tying into holidays and water cooler talk…but I’ve got another 10 ways for you to plan to take advantage of other holidays – coming soon!

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

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5 Holiday Bootcamp Marketing Tips

I bugged Steve Hochman and Bedros Keuilian to give you some holiday bootcamp marketing tips…and to get you set up for more campers in January.

Tip #1 – Implement a 21 day rapid fat loss challenge

You’ll set this up for a $97 fee…and everyone who takes this offer gets unlimited bootcamp and a 21-day meal plan.

Then you can up-grade them when they come in by offering them 7 extra days (for 28 days total) as long as they sign up to start the monthly program after the 28 days…

Let them know that it’s a no brainer because IF during the 28 days, they decide they don’t want to continue, they can cancel with no
penalties or hassles.

Of course, thanks to your amazing workouts, they’ll be hooked on your bootcamps and will become a raving fan for life…so they’ll stick around much longer than 28 days.

It a really cool way to get new people in on a promo now that takes them through the new year…and that way they already know, like, and trust you for their New Year’s fitness solution.

NOTE: If you don’t have time to do this before Christmas, no worries, just start it up after Christmas…perfect way to get new clients in for New Year’s.

For more info, search the 21-day rapid fat loss program on Bedros’ blog here:

=> http://www.PTPower.com

Cool!

Tip #2 – Give Your Current Campers Plastic Gift Cards

If you’ve read the interview I did with Steve, you know he loves giving out plastic gift cards to clients.

So give each of your bootcampers a $20 gift card to Starbucks (for them) along with five $100 plastic bootcamp gift cards to give to
their friends.

Each bootcamp gift card is worth $100 of bootcamp, and that will be another way to get new clients hooked on your workouts…and it makes your current campers look awesome for giving out that cool gift.

Tip #3 – Reward Your Current Members…

…by getting a free service from the local tanning salon, spa, chiropractor, and nail salon, and combine them into one big certificate and gift it to your clients.

Okay, those are great…but we’re not done yet…here are MORE TIPS from Bedros on how to prepare for the January rush…

Tip #1 – Offer free Saturday boot camps every Saturday in January for the entire community. This has worked awesome for California fitness expert, Josh Carter.

Tip #2 – Make January the bring a friend for a week month. Each member can bring 4 friends throughout the entire month (one friend per week). This is a killer referral system.

Whew. There you go.

That will get you off to an amazing start for 2K10, while finishing strong in 2009.

To your success,

Craig Ballantyne, CSCS, MS

Incoming boot camp search terms:

• bootcamp gift card marketing
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2 Bootcamp Challenges for You

Just finishing up 7 days here in Europe…did 3 days in Paris, 2 in
Amsterdam, and today we were in Brussels.

All the while filming TT workout videos and having fun.

But today while walking down one of the main shopping streets here
in Brussels I stumbled across a gym offering Cardio Bootcamp
Workouts.

That’s right, bootcamps have hit Europe.

 

 

 

They are everywhere, and they are radically changing the fitness
industry…so you must keep pushing to get ahead and the lead the
way in your city…or else!

And bootcamps aren’t just for big cities like New York and Los
Angeles (and Brussels?)…

In fact, I did two interviews last week with small town, big money
bootcamp owners Donovan Owens and Ben Warstler, about how they have
built 6-figure bootcamps.

 

 

 

It’s amazing, after all, that Ben has 170 campers in a town of only
3000 people.

And both of those guys told me their secret weapon was networking
and getting out there in the community.

I mean, frankly, you can’t even call that work…but that’s what
they are doing to create the fastest way to a 6-figure income in the
fitness industry.

So my challenge to you today is this…actually, two challenges.

First, use the Donovan Owens “Power-Networking” plan and list the
top 5 “power brokers” in your town that you can network with
tomorrow. Who do you know that knows someone who you should know?

As Donovan told me, he’s always on the phone networking. (Just like
I’m always doing online networking – and I love it and the results
it brings me.) So make that list and attack it tomorrow.

Your second challenge is to copy Ben’s “Small Town Joint Venture”
strategy.

I want you to list the top 5 businesses in your town that you can
work with to cross-promote your services and theirs. From restaurants
to hotels to yoga studios, there are dozens of business that you can
work with…even in a small town.

 

So that’s it. Get to work and let me know how it goes.

Au revoir mes amis,

Craig Ballantyne, CSCS, MS
Author, TTBootcamps.com

PS – Ironically, the last thing you should be spending your time on
as a 6-figure bootcamp owner is…

…designing workouts.

After all, that won’t grow your biz.

And since I bet that you and I share about 95% of the same training
philosophy, why not take the training burden off of your shoulders
and use the 21 Done-For-You workouts that I’ve designed.

Grab your workouts here and focus on building your bootcamps with
networking and joint ventures

There’s gold in the relationships you can build for your camps!

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