3 Bootcamp Tips from the Sketchy Side of Town

Just got back from 2-hour dog walk to the beach where I had a little swim and dog wrestling with Bally the Dog (and yes, we have a beach here in Toronto).

On our walk over, we saw a guy wearing a mesh shirt. Man, I haven’t worn one of those since I was 9. You?

My neighborhood is pretty gritty…there are a disproportionate number of overweight, cigarette smoking people who drive those power scooters everywhere.

Heck, one Saturday at 10am I was almost run over by woman driving her power scooter with one hand while she was eating fried chicken with the other hand. Definitely entertaining.

And every night there’s a trainer who runs a bootcamp in a big park by my place, right beside homeless guys drinking tall boys of beer.

No joke.

The ol’ East Side of Toronto. Good times, I tell ya.

By the way, that trainer is doing okay with her camp…she has about 6-8 women in there, but they don’t seem to be getting results.

Fortunately, she could be doing so much better – in terms of numbers and in getting her clients results if she just used these 3 tips from the “sketchy” side of town…

1) Set SMALLER Goals

This advice is the exact opposite of what most people do when setting their goals.

Everyone is told to dream big and set HUGE goals…but that might be wrong.

In the book I’m reading, “Bringing Out the Best in People“, human behavior experts actually recommend setting small, easy-to-reach goals so that your clients succeed, and therefore you can offer them positive reinforcement.

This positive reinforcement keeps motivation high and keeps them doing  what you want them to do.

On the other hand, when people set massive goals, such as losing 30 pounds in a month, they fail and that failure is negative reinforcement, and it causes  them to quit.

So each workout, set a small, achievable goal for each camper, and when they achieve it, give positive reinforcement.

That way they will continue with the correct behavior. So simple, so effective.

(You can totally use this on your spouses too…but use it for good, not evil!)

2) Build a Better Bootcamp with this Workout

Instead of her old-school crunches and aerobics-style moves, she should be using my no-equipment needed Bodyweight Cardio circuit.

Check this out…one of my best bodyweight workouts yet…AND it is filmed in the same park as that trainer’s bootcamp.

=> http://www.youtube.com/watch?v=6qXxpWOow3s

Let me know what you think.

3) Now for a tip on getting MORE clients…

…this one from Steve Hochman:

She could use the “human billboard marketing system.”

She would get 21 people who get her bootcamp for free, BUT in exchange they sign a contract that they will agree to refer one paying client per month.

Interesting, huh?

If you take 21 human billboards and they get you just ONE client per month, that is 21 times $199.00 per month in income (presuming she charges $199 per month for the bootcamp).

Boom! Automatic $4k per month. It’s that simple.

And each month you get another $4k in new clients as the human billboards continue to refer you new clients (as agreed upon in their contract). Cool! And it doesn’t require you to sell, sell, sell.

Steve and I are dedicated to helping you live the life of your dreams while helping dozens – if not hundreds – of clients to lose fat in your bootcamps.

Talk to you soon,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

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3 More Bootcamp Workout Trends for 2010

You ever write an article and then realize you totally left out important information?

That’s how I felt yesterday after sending you the 3 big bootcamp trends for 2010. I totally left out 3 MAJOR bootcamp success factors.

1) Bootcamp owners who energize & inspire will win

Remember this quote:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

I can’t emphasize enough how important it is for you to bring high energy to every bootcamp you teach. But that’s not a new trend, however, your role goes beyond just energizing and even motivating your bootcampers.

What you need to do is get all of your bootcampers to join a Facebook Fanpage set up exclusively for YOUR bootcamps. On that page, you’ll post a powerful quote every morning. You’ll recognize specific bootcampers for their efforts. You’ll provide the social support and inspiration that might be missing from their lives.

To see an example of how to run your Facebook Fanpage, please join mine here:

=> http://www.TurbulenceTrainingFanpage.com

2) Bootcamp owners who provide a complete set of tools will win

We all know that bootcamp clients can bust their butts in a workout but if they are eating poorly, they will get minimal results.

So you need to go beyond just providing great workouts and generic nutrition advice.

Bootcamp owners who go the extra mile and provide written meal plans, grocery store tours, shopping lists, and fat loss recipes (something you can provide on your Facebook Fanpage) will be the trainers who have the most clients getting results and giving referrals.

Take 10 minutes today between camps or while driving to your evening workout and make a list of ways that you can help solve the nutrition problems of your bootcamp clients.

3) Themed Bootcamps

Back to marketing…while Steve, Bedros, Chris, and Leanne give amazing tips in their bonus interviews in the TT Bootcamps System, I have thought of some new ideas.

I really think we’re going to see bootcamp owners dominate their area when they move towards niche markets with themed bootcamps.

If you specialize (i.e. holding Mom and baby bootcamps, bridal bootcamps, advanced butt kicking, beginner weight loss, or even “age defiance” bootcamps), you’ll be able to differentiate your bootcamp and provide a better, more powerful experience.

You will also be able to charge more because you are offering SPECIFIC solutions to more UNIQUE problems. Don’t try to be everything to everyone, because then you’ll be competing against everyone else, making your business a commodity.

You MUST be different.

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

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3 Bootcamp Fitness Trends for 2010

I realized, after watching the England vs. USA World Cup game on Saturday afternoon, that everyone loves predictions. It was almost as entertaining to see all the “experts” predict the score of the game than it was to watch the match.

Only one expert got the score right, although it’s no big deal to be wrong…letting in the weakest goal in World Cup history, on the other hand, has serious consequences. Poor old Robert Green.

And while watching the match, I realized it’s not too late to make my own predictions on the most important bootcamp trends for 2010.

But these predictions aren’t just guesses. I don’t expect to be wrong, but I can assure you that failing to pay attention to these predictions will have serious consequences.

So here are the 3 bootcamp trends that I predict will separate the ELITE bootcamp trainers from those who struggle.

1) The trainer with the most interval training variations will win

You simply can’t do long, slow, boring cardio in a bootcamp. First, you already know that isn’t a good use of your time. And second, no bootcamp client will stick around paying you $10-20 per session just to be told to run around a park for 20 minutes.

But since almost every bootcamper is there for fat loss, that means you have to come up with fun, cool, and new ways to do interval training. You can’t rely on just one method.

You can use fun games, obstacle courses, shuttle runs, intervals with equipment, and TT Bootcamp style challenges to replace traditional interval training where you run in a straight line.

The more options you have, the more your clients will get results, love your bootcamps, and refer their friends to join your bootcamp.

2) The trainer with the most exercise weapons will win

I’m not just talking about workout straps, kettlebells, stability balls, power wheels, and bands. Those are all really cool to have, but they cost “the big bucks” (especially if you have a big class) and equipment is always a pain in the butt to carry around.

So the best way to stock your training arsenal with a wide variety of exercise weapons is to know as many bodyweight exercises.

If you don’t know at least 10 different pushup variations, 5 unique ways to do lunges, or 11 different ab exercises (not including crunches, since you want to avoid that movement), but your competition does, then you could find yourself in trouble as bootcampers look for new challenges and variety in your workouts.

I highly recommend you search high and low, on Youtube and in old school bodyweight training books to find as many bodyweight moves as possible to liven up your bootcamps.

3) The trainer with the most marketing tools will win

At the end of the day, you can still have the biggest exercise database and the coolest equipment, but if you don’t have bootcampers than you don’t have a bootcamp!

That’s why you need to learn simple, easy, and powerfully effective bootcamp marketing ideas from my friends Bedros Keuilian, Steve Hochman, Chris McCombs and Leanne Ellington. I interviewed them for the TT Bootcamps program as free bonus to give to you to make sure that you have everything you need to succeed with your bootcamp.

To help you take advantage of these 3 trends, I have put together the ultimate bootcamp training and marketing resource here:

=> http://www.TTBootcamps.com/31workouts

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

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21 Bootcamp Lessons for Personal Trainers

The first time I did a group training bootcamp was back in 2001 or 2002…and not surprisingly, I’ve gotten a lot better over the years. Today, I want to celebrate my 35th birthday by giving you 21 tips to help you have the greatest bootcamps ever…so here we go:

#1 – You have to bring the ENERGY.

#2 – Watch your client’s form like a hawk.

#3 – Give your clients structured workouts. Not just random workouts where you jump from one exercise to another without a plan.

#4 – Create an amazing social support group.

#5 – Follow up with your campers during the day and week by email, Facebook, or text message.

#6 – Get all clients to pay in advance to AVOID billing hassles and uncomfortable situations.

#7 – Incorporate a transformation contest into your camps to maximize their results and participation.

#8 – Recognize and reward your campers as much as possible.

#9 – Just say NO to any type of long, slow cardio (including a jogging warm-up) in your bootcamp. People don’t want to pay $20 for something they hate and can do on their own.

#10 - Specialize. Be the “best bootcamp for moms”, the “toughest bootcamp in town”, the “Beginner Bootcamp Boss”, or something that sets you apart from all other bootcamps in town.

#11 - Give all bootcampers a nutrition BONUS.

#12 - Never stop learning and improving your bootcamps.

#13 - Run your bootcamps like a business, NOT a hobby. Get serious!

#14 - Be a role model. Show up on time. Be prepared. Lead by example.

#15 - Ignore the temptation to rely on “gadgets” and “gimmicks” in your bootcamps. If you can’t create an amazing bootcamp with only bodyweight exercises, you need to work on your skills.

#16 - Find a permanent location, preferably indoors. This avoids all the hassles of training outside (i.e. bad weather, humidity, etc.)

#17 – Train safe. Yes, you need to push folks, but you also have to remember that they have jobs and families that are more important than being able to do crazy exercises. And again, watch their form like a hawk.

#18 – Run a holistic bootcamp. Don’t just bring them in, crush them with a tough workout, and send them on their way. Show your clients how to eat right, reduce their stress, and avoid injury. Make their entire life better.

#19 - Inspire your clients to change their lifestyle. Bring the energy and be the best role model you can  be.

#20 - Never, ever, ever give up. This goes for you when you’re first getting started building your bootcamps…or when another big bootcamp company comes to town to compete with you…and it’s also a message you need to remind your campers everyday, that no matter how tough things are, YOU and your bootcamp are always there for them as social support. Stay strong!

#21 – Learn from other bootcamp experts – such as Steve Hochman, Leanne Ellington, Bedros Keuilian, and Chris McCombs on how to create the world’s best bootcamp and get more clients. Just one of those workouts will PAY BACK your investment 10x’s, I guarantee it. Plus, you’re only investing $2 per workout…less than the amount you probably spend at Starbucks or on your cellphone bill each day.

Hope you’ve enjoyed my bootcamp life lessons.

Craig Ballantyne, CSCS, MS
Author, TTBootcamps Workouts

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7 Traits of Successful Bootcamp Owners

Disclaimer: I admit, I first wrote this article about the “7 traits of successful online business owners”…but these apply to bootcamp
owners as well.

I think you’ll agree…

************************
I’ve studied and interviewed a lot of experts over the last 12 years that I’ve been building my business and I’ve found 7 main reasons why other people are so successful:

1) They are confident

This is the underlying foundation of every success story…and on the other hand, a lack of confidence is a common factor in every
struggling biz owner that I meet. I know it’s harsh, but it’s true.

The most confident bootcamp owners who are out there talking up their camps to everyone are the ones with the most clients.

2) They have a driving desire to help others & create amazing content

Every top success story is a go-giver…they realize that to achieve their goals, they must help others succeed too…that’s why you see
the top bootcamp owners giving away such great information.

Plus, bootcamp owners who hold client appreciation functions and who get involved with local charities are the big success stories.

3) They never settle for the status quo.

No matter how big their bootcamps or current location, the top success stories are always looking ahead to the next project and
working to do even better. They are not complacent and realize that they might have to completely re-invent their business in order to grow to the next level.

4) They are lifelong students of self-improvement.

The top 5% of people I’ve ever met have always been the same folks who invest in every resource that is made available. They turn over every rock to find the information they need. That’s the mark of a lifelong student and ultimate success story.

5) They are positive people who attract other amazing people into their life

Successful people draw other successful people to them…this is the law of attraction that I believe in…and it goes back to being confident, being a go-giver, and never settling. Those are the types of people other successful people want to be around.

6) Successful people are entertaining.

They tell amazing stories and let you get to know them, even if it is just through emails and online video. So that’s why you need to
include your personal story in your bootcamp marketing (like my friend Leanne Ellington does).

7) They deliver amazing value to their clients.

Your clients want to be inspired, motivated, encouraged, and shown exactly what to do in order to reach their dreams. And that’s exactly what all top success stories do for their audience. They give, give, give, and it’s always amazing content delivering the highest value for their fans.

Listen, everyone wants to be told exactly what to do…we are all looking for the Blueprint to Success in life…and we want to be told by an expert who has complete confidence in what they are saying.

Doing that is the mark of a top success story…they spell out every action and don’t let any alternative ideas enter the reader’s mind.

So take a look at those 7 reasons why people are mega-success stories and identify where you are strong and where you need improvement.

All of these factors are under YOUR CONTROL to change.

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamp Workouts

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Bootcamp Marketing to Do Everyday

One of my Turbulence Training assistants has been slowly and steadily building a bootcamp business from scratch.

And I’m very proud of her.

She did this after being laid off from her job…and she wasn’t even a trainer.

But she got certified.

Started a camp in her basement.

And just keeps going and going and going.

She’s like the Energizer Bunny.

And everyday she’s doing ONE THING to move her business ahead.

So you need to do that too.

That could mean:

• Sending a press release
• Faxing a potential business partner
• Emailing a TV reporter
• Submitting an article to a magazine
• Writing an article for ezinearticles.com
• Talking to a joint venture partner or local business
• Setting up a referral program
• Recruiting human billboards
• Etc.

So simply make that ONE THING a daily priority.

Commit to this rule:

Your day isn’t done until you’ve promoted your bootcamp and you, somehow, someway.

Every day you do one thing to move your business along.

It doesn’t matter how tired you are from teaching bootcamps all day, just promise me, you won’t “clock out” until you’ve done ONE THING to move your business along.

Personally, each day I have an excel spreadsheet of tasks that I must check off before it is “play time”.

This includes, posting to 4 blogs, submitting an article to a specific website, contacting a potential affiliate, contacting a potential business partner, reviewing my website statistics, and sending an email to someone thanking them for all their efforts.

It doesn’t matter if I’m at home or on the road, I get this done – EVERY DAY.

Heck, I even did all of these things while I was in Miami this weekend for the SuperBowl.

I never stop. Can’t stop. Because you know the competition isn’t taking any time off. Not in this industry.

And not in your city either, where a new bootcamp pops up everyday, right?

But don’t worry.

Be consistent, and you’ll rise to the top.

Keep the ball rolling, and soon you’ll have a bootcamp business as big as you want it to be.

Stay strong,

Craig Ballantyne, CSCS, MS
Author, TTBootcamp Workouts

PS – And don’t worry about your bootcamp workouts…

…I’ve got you covered.

Click here to get the TT Bootcamp workouts you can use anytime:

=> http://www.TTBootcamps.com

Let me take care of your workouts while you take care of getting more people into your bootcamps.

How to Get Your YouTube Videos Watched More Often

Before I give you these tips, I want to say that I have NO IDEA whether or not these tips will increase SALES on your website. All I know is that they will help increase the number the views that each of your videos get on YouTube.

1. Put more action and less teaching in your videos.
2. Add “hard rock” tracks (essentially making your workout clip a music video.

You can get royalty free music at www.freeplaymusic.com – and there are some decent riffs on there.

Here are more tips from Andrew Locke, one of the Internet’s top video experts and owner of the Internet TV Show, www.HelpMyBusiness.com.

1. Keep the video to less than 60 seconds.
2. Make the first 10 seconds as INTERESTING as possible.
3. Use an attention grabbing headline
4. Create a video that is not a blatant ad
5. Make it cute, funny, shocking or controversial
6. Provide compelling content. Be original, not boring.
7. Tell your list to go and watch it!
8. Embed the video on your site and blog
9. Tell your affiliates to embed the video on their sites and blogs

And make sure to use your city and fitness keywords in the title. You should be able to dominate youtube and even Google search with video.

Craig Ballantyne, CSCS, MS
Creator, www.TTBootcamps.com

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How to Use Holidays to Promote Your Bootcamp

One thing you always need to be doing is finding ways to call attention to your business and products.

It’s a busy marketing world, and you need to be creative in order to find a reason why your prospects should choose you over your competitors.

Fortunately, the calendar provides us DOZENS of opportunities each year to hold special promotions for our prospects and customers.

Really, there is a never any reason to miss an opportunity to promote your bootcamp. All you need to do is to create your own fame with any traditional holiday, as well as special events related to your industry.

Here’s a list of all the major holidays, plus additional times of the year when you can ADD MORE VALUE to your bootcamp to create a higher-value experience, or use as a good reason why to contact new prospects or past customers and get them back into your camps.

1) New Year’s Resolutions/“Fitness Season” 3-day promotions

Okay, doing a promo for New Year’s goes without saying since we are in the fitness industry, but I’m still surprised how few promotions I see at this time. People are “red hot” for fitness at this time of year, and you need to do everything you can to stand out among the hundreds of fitness choices consumers have at this time.

In particular, combining your New Year’s promotion with a Transformation Contest kick-off is the smartest thing you can do – so use a 21-day Rapid Fat Loss plan to get folks into your camp and hooked on your workouts.

If you currently don’t have a transformation contest running, then take an hour and write out the rules, pick the prizes, and get people involved. I’m kicking myself for not doing these sooner!

2) Every Monday

While on the topic of New Year’s resolutions, I just wanted to add that contacting your prospect list or Facebook fanpage or running an ad in your local paper on Monday’s will often give you the best results in terms of sales.

Why?

Because every Monday is like a mini-New Year’s Day, where readers return from the weekend vowing to eat better and exercise. Therefore, they flock to fitness programs to get started.

3) The SuperBowl

Why not create a fun week of pre-Superbowl promotions, focusing on Superbowl Challenge workouts, a nutrition day where you give away healthy recipes for the big day, and workouts where you divide your campers into teams – named of course for the two teams in the Superbowl.

There are so many ways you can tie into the game – even for a women’s only camp – that will get folks talking about your bootcamp.

And that’s what you should be trying to accomplish everyday…Tying your business in with current events is an easy way to keep your communications with your readers fresh, interesting, welcome, and effective.

And it’s not hard – all of your communications with your list should be like having a conversation with a friend. Did you happen to have at least 1 conversation with a friend about the Superbowl? Sure, even if you talked about how much you dislike the “big day” and all the overeating, you could have simply made your promotion about that.

4) Valentine’s Day

With a surname like Ballantyne, I’d be a fool not to do some type of Valentine’s Day promo. Heck, even Ryan Lee used my name in his Valentine’s Day promotion. Yet aside from Ryan and myself, everyone can still use the biggest, sappiest holiday of the year to promote their bootcamp.

My friend and Online SuperProfits Mastermind Member, Rommel Acda, runs an ANTI-Valentine’s day bootcamp at his gym for all of the single women…and they love it.

Now tell me, you don’t think you could get some amazing PR if you did something like that? It would be awesome…and probably one of the most intense workouts ever!

5) Spring Break

Everyone wants to lose fat for Spring Break, so you could in fact start mentioning this in your materials as early as January 1st. Fortunately, Spring Break week occurs at different times for different areas of the country, as well as different levels of school, so you can get a lot of mileage out of these types of promos.

Find out when the kids of all of your campers celebrate Spring Break and then start a countdown to Spring Break Transformation Contest.

Or you could run a special Spring Break bootcamp for high-schoolers during their week off to make some extra cash for your very own Spring Break getaway.

Those are just 5 killer ways to promote your bootcamp while tying into holidays and water cooler talk…but I’ve got another 10 ways for you to plan to take advantage of other holidays – coming soon!

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

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5 Pre-New Year Bootcamp Tips

There’s still a little time to do a few important things before Christmas and New Year’s to make sure your bootcamps are full, fun, and profitable.

Do these today and you’ll have 25% more campers by mid-January.

Here we go:

#5 Inspire people with your facebook page and fanpage as a place of community/social support.

First, make sure that your personal profile is professional, and that you have anything “non-professional” hidden from public view.

Second, post one inspiring quote first thing in the morning.

Third, build a fan page for your bootcamp where you recognize one camper every day and post a summary of the workout – and videos of the camps as well. Make it fun to be part of your bootcamp fan page.

#4 – Remind your clients in person, by email, or via text message:

“If you fall “off the wagon” cut your losses, don’t worry about it, and get right back on track. Immediately. It’s minor damage that can be dealt with. Stay STRONG!”

This is an essential message that your clients need to hear at this time of year when many of them are panicking about overeating at parties. If you can be that voice of assurance and reason, they’ll love you for it.

#3 – Get your New Year’s Transformation Contests all set up.

Be prepared to take before photos or give a handout to your campers on how to take photos (good lighting, with newspaper, from front, sides, and back, etc.) and how to take measurements (limb and waist circumferences, body fat scales, etc.)

#2 – Create a take-home “holiday workout” program for your campers.

Give them a quickie workout they can do on their own for 10-15 minutes each day so they maintain their fitness during the bootcamp break and so that they don’t feel guilty about skipping workouts over the holidays. Again, being a consistent source of reassurance will give you more authority in their view.

#1 – Design some very cool challenge workouts that will inspire your campers to new levels when they get back.

If you aren’t familiar with the challenge workout set-up or you need some help designing some new and original sessions for the New Year, then don’t worry, because the TT Bootcamps “Done-For-You” workout manual has a bunch of proven workout challenges and 21 complete no-equipment workouts that will take a load of work off of your shoulders.

(That way you’ll come back in the New Year well rested and with new, awesome bodyweight bootcamp workouts.)

=> Click here to get the Done-For-You TT Bootcamp Workout Challenges

Helping you and your clients get more results,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

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3 More Holiday Bootcamp Marketing Tips

Winter arrived in Toronto on Wednesday…and its only 2 weeks till Christmas…but you can still be pushing to fill your bootcamps and working on plans to get more campers in 2K10…

So I asked Pat Rigsby, bootcamp-filling guru, for his best advices on what you can do right now…

Tip #1 – Reward your current members.

Send a personal card to all of your campers and consider adding a $20 gift card to Starbucks or something similar. While some
businesses will send cards, few if any will actually give ‘real’ gifts.

You’ll stand out from the crowd this holiday season and it will lead to referral word of mouth around holiday parties so that you’ll have more people calling to enroll in your camps.

Tip #2 – Get your MIA campers back on the scene.

Design a reactivation campaign to get all of your former campers and clients back on board for January. They’re going to go somewhere to try to reach their fitness goals in January – make sure it’s your camp.

Pat has more info on a bootcamper reactivation strategy here:

=> http://tinyurl.com/reactivatebootcampers

Tip #3 – Launch a New Year’s Transformation Contest.

Model what Turbulence Training does with the TT Transformation Challenges and use it to motivate your campers, produce referrals and generate buzz about your camp.

For more info, check out:

=> http://www.TransformationContest.com

Bonus Tip #4 – Create a 21-Day Bootcamp Program

Consider offering a short term program to capitalize on people’s new found motivation. Many of Pat’s Bootcamp Blueprint members are offering a ‘Drop a Dress Size in 21 Days’ program with great success.

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Those are easy to implement to make sure that you’re off to an amazing start for 2K10, while finishing strong in 2009.

To your success,

Craig Ballantyne, CSCS, MS

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