Build Your Own Bootcamp Workout Research Lab

This is where the hundreds of hours I spent in research labs and libraries comes back to help you get more results in your bootcamp workouts.

From my experiences performing and reviewing scientific studies, I’ve discovered a lot of cool stuff, but the best thing is taking a look at pre-treatment and post-treatment data. It’s just really cool to be able to say that subject X increased performance in test Y and the only variable that changed was Z. And you can do that in your bootcamp classes to help your clients get more results – and build more credibility for yourself.

It’s all about cause and effect. That’s one of the most powerful “laws” on the planet, just a few steps below compound interest. Unfortunately, the majority of people – and trainers – walk around in a daze without ever paying proper respect to Cause and Effect. They eat crap, get fat, and never connect the two. Or they sit in front of a computer for 12 hours per day, constantly clicking a mouse with their right hand, and then wonder why they have a pain in the neck, never connecting the two.

However, the person who looks for cause and effect in everything in the world will be rewarded with life-changing insights. And when it comes to training our clients, or even putting together our own workouts, the more we know about variable X causing change Y, the more we will set ourselves apart from the competition.

In fact, you can start your own “Bootcamp Exercise Research Lab” at home, with just a small investment of your time and a few good ideas. You can leverage your results into future programs or products, literally using yourself – and your clients – as guinea pigs and use the data in your boot camp marketing campaigns.

Let me show you how. Here’s a step-by-step set of instructions I gave to one of my personal business coaching clients. We’re building a fitness info product brand based on her advanced workouts. She has tons of great ideas, but I told her it would be even more effective if we had DATA to share with her readers. So here’s what she’s going to do:

Step 1 – Order a Bodybugg calorie counter.

Step 2 – Do short 5, 10, 15, 20 minute workout “challenges” and measure how many calories can be burned in a short amount of time. You can do some of the workouts yourself, or have your clients use the Bodybugg as well.

Step 3 – This will make for great blog articles, youtube videos, and future programs (taking the best workouts and putting them in a bootcamp workout manual).

Step 4 – Use your clients as guinea pigs…let some of your most fit clients wear the Bodybugg and put them through tough workouts.

Step 5 – Essentially, we want to leverage all the workouts that you are doing and your clients are doing so that we can create a large volume of content. Every single workout that YOU and your clients do should have the purpose of giving us DATA.

Take a bootcamp group exercise class through this…(assuming they see you 3 times per week and you have 15 women in the camp)

Workout 1 – Test max pushups early in workout

Workouts 2 & 3 – Put 5 women through “Pushup Power Program #1″, 5 into “PPP #2″, and 5 into “PPP #3″.

The Pushup Power Programs are up to you…maybe group 1 would simply do 3 sets of max pushups with 60 seconds rest between each, while group 2 would do 5 sets of 50% max pushups with 30 seconds rest between each, and group 3 would do version 1 in workout 2 and version 2 in workout 3.

Workout 4 (after 2 days off for weekend) – Retest max pushups

Now you’ll take the best results and write about them in the free report. You could also talk about other exercises in the workout that will help (ie. make sure to do stickups in your warmup, and then narrow grip TRX rows as well…whatever).

b) Try and figure out the same type of “research lab experiment” for pullups….obviously this will be much harder because few women can do pullups…maybe you have some male buddies at the gym that could try this out…maybe even guys in the MM? Leverage your contacts.

BOTTOM LINE: Put this into play starting next Monday. This will be an AWESOME learning experience for you.

That’s how you “wow” your bootcamp workout clients and build the insider knowledge to take your personal training business to the next level.

Bootcamp Workout Bodyweight Exercise Updates

When you’re running bootcamp workouts, even your beginner clients are going to start loving more advanced routines and exercises. If you’re lucky enough to have access to bootcamp equipment, like TRX straps, Kettlebells, dumbbells, sandbags, and more, then you’ll have an infinite way of challenging your bootcampers.

However, if you’re just stuck with bodyweight exercises for your boot camps, that’s fine too. Your clients can get amazing results with just body weight exercise movements, and you’ll still be able to come up with hundreds and hundreds of workout ideas.

For example, as Certified Turbulence Trainer Mike Whitfield explained, “I run boot camps with mostly females using the TT Bootcamps program. I use a local high school’s open gym (no equipment), so it’s mostly body weight moves, sprinkled with some resistance band moves.”

But you might be thinking, “Okay, but doesn’t that get boring after a while?” And the answer is no, because Mike has a phenomenal way of putting together his classes for maximum fat burning and results – and fun.

As Mike continues, “Timed sets using a gymboss is what works for us. This allows people to go at their own pace.” That’s just one of the intensity boosters that you can use in your bootcamp programs.

And when asked about his favorite exercise bodyweight exercise, Mike replied, “That’s a tough one… today, I’ll say Spiderman Push-ups. But I’m also a fan of the 1-1/2 rep style split squat.” Those are both classic staples of the Turbulence Training Bootcamp workout programs – built specifically for trainers who don’t have any equipment.

Now as I mentioned, if you can bring a TRX into the workout equation, you’re going to exponentially increase your workout options. The TRX, or similar Jungle Gym XT straps, or even “Elite Fitness Blast Straps” are incredible workout tools. You can take your body sculpting and calorie burning to another level with these light weight, portable “gyms”.

But don’t get carried away, because I assure you, even bodyweight workouts and exercises are still amazing. According to one TT reader, Melissa Chong, “I love bootcamp! My favorite workouts are when we do bodyweight stations – abs, legs, arms/back – because this keeps me focused on the specific body part. I also like interval training circuits.”

And here Melissa is referring to bodyweight cardio-type workouts that are used in the TT Bootcamps. Again, you’ll just simply use tough bodyweight exercises, like decline pushups, Bulgarian split squats, bodyweight rows, mountain climbers, walking lunges, and total body extensions to elevate your heart rate and burn a lot of calories in a metabolic resistance training style workout.

That’s what works for bootcamp fat loss, even when you have no workout equipment. Plus, you can use the fun-n-games ideas in the TT Bootcamps to add variety, or even create your own group exercise variations.

As Daniel Woodrum, another Certified Turbulence Trainer chimes in, “I often use TT bootcamps and I will get the group involved by calling out someone to complete the exercise. For example, I might call on Jack and say, “40 bodyweight squats for Jack”, and then everyone does bodyweight squats until Jack finishes all 40 repetitions. It adds team bonding to the bootcamp and makes each person work harder.”

Done For You Boot Camp Workouts & Bodyweight Exercises

Such simple little bodyweight exercise tips can make your fat burning bootcamps even better.

5 Steps to the Best Bootcamp Workouts in Your City

If you want to have the best bootcamp workout classes in your city, then there are a few things you must be doing in order to dominate. Today, you’re going to discover the most important factors for world domination with your boot camp – and all of these are proven by some of the most creative fitness minds in the business.

Step 1 Make Your Boot Camp Stand Out

First, you have to differentiate your bootcamp from all of the other competing bootcamp classes in your neighborhood. Perhaps it is location, equipment, the amount of time of each class (for example, a 30-minute express bootcamp), a program that serves only women, a program that has child care, or even a program that promises the most intense workouts in your city. So study your marketplace and identify the absolute best hook for your bootcamp, and then get out there and tell the word.

Step 2 Network to Grow Your Boot Camp Locally

Second, you need to network with local businesses. And I don’t just mean going in, dropping off a few flyers, and then on to the next one. Instead, pick your top 5 businesses – the ones that you know will send you a massive amount of referrals – and work with these partners, treating them like gold along the way. Remember, they are referring their customers to you – so their reputation is on the line. Create incentives for referring, and you’ll develop a steady stream of new bootcamp members.

Step 3 Bring the Energy to Your Boot Camp

Third, you need to bring more energy than anyone else in your city. You need to be high-energy, motivating, and inspiring at all times. It doesn’t matter how rough your day has been, when it comes time for your bootcamp workout, you have to put on the show. Develop a ritual that allows you to summon the positive mindset, energy, and encouragement needed to provide your bootcamp clients with the best hour of their day – because no matter how good or bad you are, it really will be the best hour of their day (because they aren’t working or stressed out by family). Give it all you’ve got, and your clients will remember the powerful feeling and encouragement that you have provided.

Here’s one of my favorite quotes ever that you should printout and put on your computer, on your car dashboard, and bootcamp workout clipboard:

‎”People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou

Powerful, powerful words.

Be the person that brings energy, entertainment, and encouragement to your clients.

Step 4 Bodyweight Exercises

Fourth, you need the best bodyweight exercises to keep your clients entertained and overjoyed with each workout. And I’m only going to talk about bodyweight movements here, because if you have a strong library of no-equipment workouts, you’ll be able to give your clients an amazing workout, anytime – anywhere. So if your equipment gets stolen, or if you don’t have an indoor facility and can only train in a park, your bootcamps will still be the best because of your bodyweight routine expertise.

Step 5 – Create Your Boot Camp Workouts Plan

Finally, fifth, you need to have a plan in place to get your clients on a 12-month commitment, preferably with the cash paid up front so you can finance the marketing and future client attraction of your business. Build up a base of capital that allows you to attract more amazing bootcamp clients. This may sound intimidating, but it really just requires a simple system, and my friend Bedros Keuilian and I discuss it in the TT for Bootcamps Complete Business system.

3 Jedi-Mind Tricks for Bootcamps

The other week I was interviewed by another Canadian fitness expert, Rob King, from Newfoundland.

He asked me, “Craig, after helping thousands and thousands of people online, in the gym, and through Men’s Health magazine, what are the 3 biggest motivational jedi mind tricks you can give us?”

Ok, maybe he didn’t say “jedi mind tricks”. But that’s what I gave him.

Now these answers are great for your clients, but they also relate to running bootcamps.

Here’s what I told him…

1) Set goals with a deadline & a reward/punishment for your results.

So sit down, look at your calendar, and circle the date that marks when you want to reach your goal. If you do, you get a reward. If you don’t, set a punishment. That will inspire you to action.

Bootcamp Tip:
Not only does that work with your bootcampers (in setting fat loss goals), but also for you in setting business goals.

2) Get social support.

Put yourself in the right environment and hang around other achievers. You can’t soar with eagles if you are hanging around turkeys.

Bootcamp Tip:
This is obvious for your campers…they get more results when training in your camps, so make sure they know it and that they tell everyone they know. Remember to always harness the power of referrals.

Plus, you need to get out to events and network with other bootcamp owners to share your best client-attraction strategies.

3) You must TRULY believe in yourself.

You must stop with the “I’ll give this a try” mindset, and switch to a “I’m going to succeed no matter what” belief. When you get that, you’re golden.

Bootcamp Tip:
We’ve all seen this with our clients…someone who doesn’t believe they can succeed will struggle, while those clients with a positive attitude get more results.

It’s the same for you. And if you need motivational help, one of the best bootcamp experts for this is Steve Hochman.

BONUS TIP) Educate yourself.

Never give up looking for new clues to success. The most successful people in life are often simply the most persistent.

Bootcamp Tip:
Always be showing your clients new nutrition strategies so that they don’t sabotage their fat loss when they are on their own.

And for you…make sure that you are doing everything to learn great new training techniques while at the same time studying simple systems for getting new clients.

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

3 Bootcamp Tips from the Sketchy Side of Town

Just got back from 2-hour dog walk to the beach where I had a little swim and dog wrestling with Bally the Dog (and yes, we have a beach here in Toronto).

On our walk over, we saw a guy wearing a mesh shirt. Man, I haven’t worn one of those since I was 9. You?

My neighborhood is pretty gritty…there are a disproportionate number of overweight, cigarette smoking people who drive those power scooters everywhere.

Heck, one Saturday at 10am I was almost run over by woman driving her power scooter with one hand while she was eating fried chicken with the other hand. Definitely entertaining.

And every night there’s a trainer who runs a bootcamp in a big park by my place, right beside homeless guys drinking tall boys of beer.

No joke.

The ol’ East Side of Toronto. Good times, I tell ya.

By the way, that trainer is doing okay with her camp…she has about 6-8 women in there, but they don’t seem to be getting results.

Fortunately, she could be doing so much better – in terms of numbers and in getting her clients results if she just used these 3 tips from the “sketchy” side of town…

1) Set SMALLER Goals

This advice is the exact opposite of what most people do when setting their goals.

Everyone is told to dream big and set HUGE goals…but that might be wrong.

In the book I’m reading, “Bringing Out the Best in People“, human behavior experts actually recommend setting small, easy-to-reach goals so that your clients succeed, and therefore you can offer them positive reinforcement.

This positive reinforcement keeps motivation high and keeps them doing  what you want them to do.

On the other hand, when people set massive goals, such as losing 30 pounds in a month, they fail and that failure is negative reinforcement, and it causes  them to quit.

So each workout, set a small, achievable goal for each camper, and when they achieve it, give positive reinforcement.

That way they will continue with the correct behavior. So simple, so effective.

(You can totally use this on your spouses too…but use it for good, not evil!)

2) Build a Better Bootcamp with this Workout

Instead of her old-school crunches and aerobics-style moves, she should be using my no-equipment needed Bodyweight Cardio circuit.

Check this out…one of my best bodyweight workouts yet…AND it is filmed in the same park as that trainer’s bootcamp.

=> http://www.youtube.com/watch?v=6qXxpWOow3s

Let me know what you think.

3) Now for a tip on getting MORE clients…

…this one from Steve Hochman:

She could use the “human billboard marketing system.”

She would get 21 people who get her bootcamp for free, BUT in exchange they sign a contract that they will agree to refer one paying client per month.

Interesting, huh?

If you take 21 human billboards and they get you just ONE client per month, that is 21 times $199.00 per month in income (presuming she charges $199 per month for the bootcamp).

Boom! Automatic $4k per month. It’s that simple.

And each month you get another $4k in new clients as the human billboards continue to refer you new clients (as agreed upon in their contract). Cool! And it doesn’t require you to sell, sell, sell.

Steve and I are dedicated to helping you live the life of your dreams while helping dozens – if not hundreds – of clients to lose fat in your bootcamps.

Talk to you soon,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

The Best Bootcamp Tips

Yesterday was a little crazy…

I was flying home from Orange County, California (after celebrating bootcamp boss Bedros Keuilian’s birthday)…

…there we were, literally 3 minutes from landing in Toronto, when all of the sudden the pilot started going the WRONG way.

By that, I mean we were only a few thousand feat off the ground and but then he started going back UP. That’s what I call the “wrong way” when you are trying to land an airplane!

So I peaked out the window and realized why. We were heading directly into a storm cloud, and I doubt “Fly into a lightening storm” was on the pilot’s bucket list, so he aborted.

We circled, landed at another airport, refueled, sat around, came back, aborted ANOTHER landing (because of landing gear problems), and then finally got home 5 hours late. Oh well.

You gotta look on the bright side…

And I was lucky enough to have an awesome book with me called, “Bringing Out the Best in People“.

Now it is actually a book about managing employees, but a lot of the lessons apply to running the BEST bootcamps.

Here are a few of the best tips I’ve found so far.

You can use these to get the best results and effort from your clients, and from your trainers (if you manage employees):

1) “The one thing managers (and bootcamp trainers) should know the most about is human behavior”

2) You must know and create and continue to re-create the conditions under which people do their best.

3) “Behavior is a function of its consequences. People do what they do because of what happens to them when they do it.” Therefore,
you must create immediate positive consequences for taking action.

4) “The role of leaders in every organization is not to find fault or place blame, but to analyze why people are behaving as they are, and modify the consequences to promote the behavior they need”

5) “To be trusted, all you have to do is what you say you are going to do. Once trust is established, people will give you the benefit of the doubt if you make a mistake. If you are not trusted, they will not believe you even when you tell the truth.”

Powerful stuff.

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

21 Bodyweight Exercise Bootcamp Workout

Today I have one of my really cool TT Bootcamp workouts for you, filled with 21 really cool bodyweight exercises.

Now let’s look at the TT Adrenaline themed bootcamp…it is advanced, and there are also 2 other Adrenaline workouts in the manual.

TT Bootcamp Workout #17 – TT Adrenaline Bootcamp 3 – ADVANCED Workout

TT Warm-up (20 seconds per exercise) – 10 minutes

• Seal Jumps
• Bodyweight Squats
• Stick-up
• T-Pushup
• Waiter’s Bow
• Shuffle
• Rest 1 minute before repeating 1 more time.

TT Adrenaline Strength Circuit (20 seconds per exercise) – 10 minutes

• Lunge Jump or Bulgarian Split Squat (20 seconds per side)
• Close-Grip Pushup (Max reps)
• Shuttle Sprint (15 seconds)
• Optional: Chin-up (Max reps)
• Rest 2 minutes before repeating 1 more time.

Water Break – 2 minutes

TT Adrenaline Circuit (20 seconds per exercise) – 10 minutes

• Vertical Jump or Kettlebell Swing
• 1-Leg Bench Squat or Reverse Y-Lunge (20 seconds per side)
• Stability Ball Jackknife-Pushup Combo
• Shuttle Sprint
• Rest 2 minutes before repeating 1 more time.

Water Break – 2 minutes

TT Adrenaline Abs Circuit (30 seconds per exercise) – 10 minutes

• Stability Ball Leg Curl or Prisoner Forward Lunge
• Stability Ball Jackknife or Mountain Climber
• Get-up (30 seconds per side)
• Cross-Body Mountain Climber
• Shuttle Sprint
• Rest 2 minutes before repeating 1 more time.

Cool-down, Stretching & Water Break – 10 minutes

REMEMBER: That’s not for beginners, but if you want to try that one yourself or take your advanced bootcampers through it, I guarantee everyone who does that will be getting amazing results.

Enjoy!

And last reminder…

I hope I’m not being as annoying as a vuvuzela, but I really want to make sure you don’t miss your chance to get 31 amazing bootcamp workouts to use with your clients this summer.

Everywhere I look in Toronto there seems to be a new bootcamp poster popping up…but frankly every bootcamp I pass by on my morning walk with Bally the Dog is L-A-M-E-O.

Seriously. I can’t believe people pay money to be told to jog around a park or do resistance band exercises that wouldn’t even challenge a 4-year old.

So fortunately, the competition out there will be EASY for you to DOMINATE with the TT Bootcamps workouts (because your clients will be loving the results and variety).

Plus, the marketing of these “rookie bootcamp trainers” is pathetic. I’ve noticed two posters this week alone from bootcamp owners who have literally stolen before and after photos from one of my websites. (The thievery never ends, I tell ya…)

But that’s good news for you, because with the PROVEN marketing secrets you’ll get in the TT Bootcamps System, you’ll easily DOMINATE these bootcamp chumps when it comes to getting new clients.

I congratulate you in advance on your success!

Get the NEW Complete TT Bootcamps System here today:

=> http://www.TTBootcamps.com/31workouts

Have a great day dominating other bootcamps,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

3 More Bootcamp Workout Trends for 2010

You ever write an article and then realize you totally left out important information?

That’s how I felt yesterday after sending you the 3 big bootcamp trends for 2010. I totally left out 3 MAJOR bootcamp success factors.

1) Bootcamp owners who energize & inspire will win

Remember this quote:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

I can’t emphasize enough how important it is for you to bring high energy to every bootcamp you teach. But that’s not a new trend, however, your role goes beyond just energizing and even motivating your bootcampers.

What you need to do is get all of your bootcampers to join a Facebook Fanpage set up exclusively for YOUR bootcamps. On that page, you’ll post a powerful quote every morning. You’ll recognize specific bootcampers for their efforts. You’ll provide the social support and inspiration that might be missing from their lives.

To see an example of how to run your Facebook Fanpage, please join mine here:

=> http://www.TurbulenceTrainingFanpage.com

2) Bootcamp owners who provide a complete set of tools will win

We all know that bootcamp clients can bust their butts in a workout but if they are eating poorly, they will get minimal results.

So you need to go beyond just providing great workouts and generic nutrition advice.

Bootcamp owners who go the extra mile and provide written meal plans, grocery store tours, shopping lists, and fat loss recipes (something you can provide on your Facebook Fanpage) will be the trainers who have the most clients getting results and giving referrals.

Take 10 minutes today between camps or while driving to your evening workout and make a list of ways that you can help solve the nutrition problems of your bootcamp clients.

3) Themed Bootcamps

Back to marketing…while Steve, Bedros, Chris, and Leanne give amazing tips in their bonus interviews in the TT Bootcamps System, I have thought of some new ideas.

I really think we’re going to see bootcamp owners dominate their area when they move towards niche markets with themed bootcamps.

If you specialize (i.e. holding Mom and baby bootcamps, bridal bootcamps, advanced butt kicking, beginner weight loss, or even “age defiance” bootcamps), you’ll be able to differentiate your bootcamp and provide a better, more powerful experience.

You will also be able to charge more because you are offering SPECIFIC solutions to more UNIQUE problems. Don’t try to be everything to everyone, because then you’ll be competing against everyone else, making your business a commodity.

You MUST be different.

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

3 Bootcamp Fitness Trends for 2010

I realized, after watching the England vs. USA World Cup game on Saturday afternoon, that everyone loves predictions. It was almost as entertaining to see all the “experts” predict the score of the game than it was to watch the match.

Only one expert got the score right, although it’s no big deal to be wrong…letting in the weakest goal in World Cup history, on the other hand, has serious consequences. Poor old Robert Green.

And while watching the match, I realized it’s not too late to make my own predictions on the most important bootcamp trends for 2010.

But these predictions aren’t just guesses. I don’t expect to be wrong, but I can assure you that failing to pay attention to these predictions will have serious consequences.

So here are the 3 bootcamp trends that I predict will separate the ELITE bootcamp trainers from those who struggle.

1) The trainer with the most interval training variations will win

You simply can’t do long, slow, boring cardio in a bootcamp. First, you already know that isn’t a good use of your time. And second, no bootcamp client will stick around paying you $10-20 per session just to be told to run around a park for 20 minutes.

But since almost every bootcamper is there for fat loss, that means you have to come up with fun, cool, and new ways to do interval training. You can’t rely on just one method.

You can use fun games, obstacle courses, shuttle runs, intervals with equipment, and TT Bootcamp style challenges to replace traditional interval training where you run in a straight line.

The more options you have, the more your clients will get results, love your bootcamps, and refer their friends to join your bootcamp.

2) The trainer with the most exercise weapons will win

I’m not just talking about workout straps, kettlebells, stability balls, power wheels, and bands. Those are all really cool to have, but they cost “the big bucks” (especially if you have a big class) and equipment is always a pain in the butt to carry around.

So the best way to stock your training arsenal with a wide variety of exercise weapons is to know as many bodyweight exercises.

If you don’t know at least 10 different pushup variations, 5 unique ways to do lunges, or 11 different ab exercises (not including crunches, since you want to avoid that movement), but your competition does, then you could find yourself in trouble as bootcampers look for new challenges and variety in your workouts.

I highly recommend you search high and low, on Youtube and in old school bodyweight training books to find as many bodyweight moves as possible to liven up your bootcamps.

3) The trainer with the most marketing tools will win

At the end of the day, you can still have the biggest exercise database and the coolest equipment, but if you don’t have bootcampers than you don’t have a bootcamp!

That’s why you need to learn simple, easy, and powerfully effective bootcamp marketing ideas from my friends Bedros Keuilian, Steve Hochman, Chris McCombs and Leanne Ellington. I interviewed them for the TT Bootcamps program as free bonus to give to you to make sure that you have everything you need to succeed with your bootcamp.

To help you take advantage of these 3 trends, I have put together the ultimate bootcamp training and marketing resource here:

=> http://www.TTBootcamps.com/31workouts

To your success,

Craig Ballantyne, CSCS, MS
Author, TT Bootcamps

Bootcamp Marketing Secrets

If you want more bootcamp clients, use these 5 boot camp marketing secrets to bring in more paying members and dramatically increase your income.

It makes much more sense to build up your boot camp member number rather than trying to do more personal training. There comes a point in time when you just can’t trade more hours for dollars in the PT world.

So leverage your time by seeing more clients at once with awesome and exciting bootcamp workouts.  Here are 5 simple secrets and steps to increasing your bootcamp fitness income.

5 Boot Camp Marketing Tips

1 – Get others to spread the word

Get people in your camps for free at first, with them promising to get a new paying client each month.

And with client that comes in, make sure to do two things. First, raise your rates so that you don’t need as many clients as a cheap bootcamp would need. It’s better to have 10 clients at $199 per month than 20 clients at $99 per month. Don’t try to be the Wal-mart of the fitness industry.

Higher value clients are more positive and bring fewer hassles to your life.

When you raise your prices, make sure to position yourself as a higher value. Get in the media and mention that in your marketing so that it builds your credibility and stock in your community.

2- Connect with other business owners

You’ll want to work with business owners around your bootcamp location as well as in the area where your clients live (if they aren’t the same area). Pick out the top 5-10 businesses that you know would be an excellent source of referrals for you. Create a lead box where people enter their info in a draw for free bootcamp, and ask the business owner to keep that in their store. Make sure to explain that you’ll be telling your bootcampers about their business too, so it will benefit them.

3 – Build a website and craft an incredible offer

Your bootcamp needs a website, specifically devoted to it and nothing else. It won’t cost you much money – maybe $500 to have a 3-5 page website built. Get nice graphics and have a website designer use “wordpress” to build your site. Have them include a blog section where you can update the content 1-3 times per week.

On your site, give away a free report to collect email addresses so that you can start building relationships with your readers and getting them to tell others about you and your services.

4 – Use Facebook and Youtube (social media) to promote your bootcamp

Start a facebook page, also dedicated to just your bootcamp. Get all your members to join by giving them an incentive – such as a bonus bootcamp workout or free report or video. Then start being a super cool awesome person and share 1 really great tip each day on your site. Ask your members to tell other people about it. Everyone uses facebook these days and it is a great way to get new clients.

5 – Referrals

Once you have happy customers, you need to provide them with both a reason and a script for getting referrals. That’s right, you’ll want to tell them exactly what to say and who to say it to in order to get you referrals.

And with all new customers that come in, work hard to get them paid in full up front. You can do this by offering a 10% discount on a 12 month plan to every client that pays in full. You want to get cash in hand to fund all of your marketing efforts for getting more clients.

Use These Bootcamp Marketing Secrets to Generate Clients

So that’s it, five powerful bootcamp marketing secrets to help you get more personal training clients and bootcamp members.

Get Boot Camp Workouts here

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